《壳牌V98》MG动画——安戈力文化

—Client / 出品方
壳牌
—Project name & type/项目名称&类型
壳牌V98 MG动画宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年8月15日
—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

Do you have a fuel that you use all the time? The car is obviously not bad, but it is not fierce enough, have you ever thought that it is a problem with fuel! Today, let’s take a look at how fierce the Decanton 98 co-branded with Marvel is.

你是否有一款一直在用的燃油呢？车子明明还不错但就是不够猛，有没有想过是燃油的问题！今天就一起来看看和漫威联名的威澎98有多猛。

2. STORYBOARD

Shell Cliff 98 came together with Marvel this time, and the purchase of fuel has Marvel peripherals, such as Iron Man picnic suits, Captain America frisbee, Hulk pillow quilts, Spider-Man umbrellas, all customized by Shell, feelings and practicalities.

壳牌威澎98这一次携手漫威而来，购买燃油有漫威周边相赠，钢铁侠野餐套装、美国队长飞盘、绿巨人抱枕被、蜘蛛侠雨伞，全部由壳牌定制，情怀和实用双丰收。

The beginning of the comic is slightly mysterious, and as the music advances, a red sports car rushes out of the comic frame and rushes head-on. The screen then moves to the details of the car’s interior, bringing out the advantages of the DePeng 98, innovative technology that cleans carbon deposits to protect the engine, and super power to take speed to the next level.

漫画的开篇略带神秘感，随着音乐的推进，一辆红色跑车冲出了漫画框，迎面而来。随后画面转到了汽车内部的细节，由此引出威澎98的优势：创新的科技能够清洁积碳保护引擎，超强的动力让速度更上一层楼。

The image of speeding off the road and the comparison with the F1 car highlights the speed and power of the red sports car, and also shows the power of the Deterrent 98 from the side.

飞驰出路面的画面加上和F1赛车不相上下的比较，凸显了红色跑车的速度和力量，也从侧面表现出威澎98的威力。

3. CHARACTER SETTING

This time the characters use Marvel superheroes, who interpret the power of Deterrent 98 as representatives of power. In the style of Marvel Comics, the hero itself is restored.

这一次的角色使用的是漫威的超级英雄，他们作为力量的代表诠释着威澎98的强劲。以漫威漫画为风格还原了英雄本身的风采。

4. CAMERA VOICE DESIGN

Starting from the two-dimensional comic book world, the red sports car breaks the dimensional wall, intertwining between comics and reality, and finally showing the power of fuel and exquisite gifts.

从二维的漫画世界开始，红色跑车打破了次元壁，在漫画与现实之间交织，最终将燃油的功效以及精美的礼品一一展现。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  YUEYIN LAI
—SPLIT MIRROR /分镜
  YUEYIN LAI
—CONCEPTION   /元素设计
  HONG HE
—ORIGINAL PAINTER/原画师
    YIBING LIN
—SCENE TEACHER   /场景师
  YE TIAN
—COLOR SETTING /色定
  TONG YU
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  YUEYIN LAI
—ANIMATOR /动画师
    YE ZI
—SPECIAL EFFECT /特效师
  YE ZI
—CHECKER    /动检师
  YE ZI
—SYNTHESIS /合成
  YE ZI
—SOUND&MIX    /音效/混录/录音
    ZHEQI MA

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。