—Client / 客户
清华大学
—Project name & type/项目名称&类型
清华MBA招生政策解读MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年4月20日
—Production cycle / 制作周期
20days

1. BACKGROUND PROJECT

Since 2010, Tsinghua MBA has carried out enrollment reforms, which will be presented to everyone in the form of early interviews and national exams. Here is the interpretation of Tsinghua’s 2022 Tsinghua MBA admissions policy. This time, with Angoli, the Tsinghua MBA admissions guide is presented in a more vivid image.

自2010年起，清华MBA进行了招生改革，以提前面试加全国联考的形式展现在大家面前。这里是清华2022级清华MBA招生政策解读，此次联手安戈力，清华MBA招生简章以更为生动的形象展现在大家面前。

2. STORYBOARD 

The illustrator will use blue and purple as the keynote of the film, and the gradual color matching will present a high-key texture in the picture. The use of round and square color blocks carries the transition and movement of the short film.

插画师将用蓝紫色为影片基调，渐变过渡的色彩搭配在画面中呈现出高调的质感。圆与方的色块的运用搭载起短片的转场与运动。

  There are four batches of enrollment throughout the year. The deadline for application, interview qualification announcement and interview time for each batch have been published on the official website of Tsinghua MBA and the official WeChat account.
全年招生共分四个批次，各批次的申请截止时间、面试资格公布时间和面试时间，在清华MBA官网与官微均已发布。

To apply for the Tsinghua Global MBA Program (full-time), if you have a valid transcript with a GMAT score of 720 or more, or a GRE score of 328 or more, you can directly qualify for the interview.
报考清华全球MBA项目（全日制），如持有GMAT成绩720分以上，或者GRE成绩328分以上的有效成绩单，可直接获得面试资格。

A total of xx yuan scholarships will be set up for the 2022 Tsinghua MBA freshmen. In 2022, we will be waiting for you in Tsinghua Park
面向2022级清华MBA新生，共设立xx元的奖学金。2022年，我们在清华园等你

 3. CHARACTER SETTING

As a policy interpretation, the visual icon in the film is conspicuous and clear, allowing people to understand the content of the screen at a glance. The main line of the screen follows the trailing sphere. From the enrollment policy to the application process, the process is explained in real time in the pop-up window, which is clear and clear.

作为政策解读，片子中可视化的icon显眼而明了，让人一眼明白画面内容。画面主线跟着拖尾球体推进，从招生政策到申请流程，弹窗内将流程实时说明，清晰明了。

4. CAMERA VOICE DESIGN 

The picture starts with the reformed enrollment requirements, and then a detailed interpretation of the enrollment batches, application items, learning methods, application requirements, preparation materials, and registration methods.

画面从改革后的招生录取要求开始说起，而后从招收批次、报考项目、学习方式、申请要求、准备材料、报名方式等多方面进行了详尽的解读。

Every step by step is the cornerstone of a solid practical follow-up work. Starting from the production of the storyboard script in the early stage, the lens movement and element design are designed according to the requirements. There are also certain requirements for the connection of the screen transition, borrowing element deformation and movement transition.

每一步踏实的脚印是坚实后续工作的基石。从前期的分镜脚本制作开始，镜头运动、元素设计根据要求进行设计，对画面转场的衔接也有一定的要求，借用元素变形、运动转场。

5. SPECIAL EFFECTS 

The operation of the animator makes the displacement and rotation change more possibilities, and the smart ball changes arbitrarily on the lens, showing a richer effect!

动画师的操作让位移旋转变幻出更多的可能性，灵动的小球在镜头任意变换，展现出更丰富的效果！

6. SPECIAL EFFECTS 

7. ON SITE 

Sound effects can also play tricks? Take a look at how the sound engineer uses the small objects around you to simulate the sound effects~ 唰~ 丁~ kha… The common small objects around can also bring different creative play methods~

音效也能玩出花样？看看音效师是如何用身边的小物件来模拟制作音效的~唰~叮~咔…常见的身边小物也能带来不一样的创意玩法呢~

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
YU YAOZHOU
—SPLIT MIRROR /分镜
YU QINGTIAN
—CONCEPTION /元素设计
YUAN LIU
—ORIGINAL PAINTER /原画师
YUAN LIU
—SCENE TEACHER /场景师
YUAN LIU
—COLOR SETTING /色定
KANGKANG
—DIRECTOR /导演
YIN SHUIZHI
—PRODUCTION /制片
YU YAOZHOU
—ANIMATOR /动画师
m
—SPECIAL EFFECT /特效师
LIN ZHEYU
—CHECKER /动检师
YIN SHUIZHI
—SYNTHESIS /合成
YU QINGTIAN
—SOUND&MIX /音效/混录/录音
m

9. UGLY INTRODUCTION