《QQ星教师节》MG动画——安戈力文化

—Client / 出品方
伊利
—Project name & type/项目名称&类型
QQ星教师节MG动画宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2023年9月9日
—Production cycle / 制作周期
14 days

1. BACKGROUND PROJECT

An ordinary position, but shouldering the lifelong responsibility of teaching and educating people. An ordinary profession has paved the way for the bright future of many students. Peach and plum blossoms remain silent, and the bottom becomes unique. On the 39th Teacher’s Day, this glorious holiday, Angoli and QQ Star Student Milk pay tribute to every teacher.

一个平凡的岗位，却肩负着教书育人的千秋重任。一份普通的职业，却铺开了莘莘学子的锦绣前程。桃李不言，下自成蹊，在第39个教师节这个光荣的节日里，安戈力联合QQ星学生奶向每一位老师致敬。

2. STORYBOARD

On such a festival, we are willing to give the most beautiful and sincere blessings in the world to the most glorious profession under the sun.

“痴心一片终不悔，只为桃李竞相开”，在这样的节日里我们愿意将世间最美好的、最真挚的祝福都送给太阳底下最光辉的职业。

A1: Class!

A1:上课！

A2: Everyone stand up!

A2:全体起立！

A3: Stand up for the textbook!

A3:课本起立！

A4: Pencil stands up!

A4:铅笔起立！

A5: Stand up with a ruler!

A5:尺子起立！

A6: QQ Star Student Milk stands up!

A6:QQ星学生奶起立！

A7: I stand up too!

A7:我也起立！

A8: Teacher, you have worked hard!

A8:老师，您辛苦了！

A9: Annual special stand up

A9:一年一次的特别起立

A10: Countless 40 minute stand ups for you

A10:为你无数次40分钟的站立

A11: QQ Star Student Milk pays tribute to every teacher

A11:QQ星学生奶向每一位老师致敬

3. CHARACTER SETTING

The whole film is mainly in warm colors, giving people a positive, enthusiastic, and warm feeling visually. Teachers are usually associated with enthusiasm and vitality, inspiring students and full of abilities in education; The style of the entire short film combines simple lines and faces, expressing students’ respect for the hard work of the teacher through class etiquette.

全片以暖色调为主，在视觉上给人一种积极、热情的、温暖的感觉，而老师通常与热情、活力联系在一起，他们激励着学生，在教育中充满着能力；整个短片的风格以简单的线与面相结合，通过上课礼借以表达学生对老师辛苦工作的尊敬。

4. CAMERA VOICE DESIGN

On the storyboard, the most common learning materials on the desk are used as visual guidance, and through continuous transitions to the right, the protagonist “QQ Star Student Milk” is introduced, paying tribute to the dreamer of life – the teacher.

分镜上通过将课桌上的最常见的学习用品做为视觉引导，通过持续向右的转场，引出本次的主角“QQ星学生奶”，致敬人生筑梦者——教师。

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
YI ZAN
—STORYBOARD /分镜
WEIDONG ZHA
—CONCEPTION    /元素设计
LILI
—ORIGINALPAINTER /原画师
   LILI LISI
—SCENE TEACHER /场景师
LILI LISI
—COLOR SETTING /色定
LILI
—DIRECTOR    /导演
SHUIZHI YIN
—PRODUCTION   /制片
WEIDONG ZHA
—ANIMATOR /动画师
   MINHUI ZHOU YUROU CHEN GUOSHEN
—SPECIAL EFFECT   /特效师
MINHUI ZHOU YUROU CHEN GUOSHEN
—CHECKER /动检师
LIN MA

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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