—Client / 客户
锐意纵横
—Project name & type/项目名称&类型
人民日报红色打卡地
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年5月10日
—Production cycle / 制作周期
40 days

1. BACKGROUND PROJECT

       The heroic deeds of the revolutionary martyrs are worth remembering for future generations, and the immortal revolutionary spirit is worth passing on! The red punch card makes this summer destined to be a little different!革命烈士的英勇事迹值得后人铭记，永垂不朽的革命精神值得去传承！红色打卡地让这一夏，注定有些不一样！
      The People’s Daily and Tencent Maps jointly collaborated with Angoli to use Tencent’s location service big data to select hundreds of red check-in locations, draw them into illustrations, and display them on the electronic terminal in the form of H5.人民日报征文与腾讯地图共同联手安戈力，通过腾讯位置服务大数据，选出百个红色打卡地，绘制成插画，用H5的形式表现在电子端呈现。

2. STORYBOARD    

Brightly colored five-pointed stars spread all over the country. This is the vast territory laid down by countless revolutionary martyrs with blood and tears.At this moment, they are all displayed in the painter’s pen in the form of pictures. From south to north, from east to west, 100 scenic spots and buildings are selected for display, and a section of red history is hidden in it!      鲜艳的五角星遍布祖国大江南北，这是无数革命烈士用血与泪打下的广袤疆土。此刻，它们都以图画的形式展现在画师的笔下，从南到北，自东往西，选取100个景点建筑进行展现，将一段段红色历史蕴藏其中！
      Whether it is the beautiful south of the Yangtze River, the magnificent Guandong, or the southwestern region of the United States, our territory is full of stories that are memorable, and the revolutionary spirit worthy of future generations!      不管是秀丽的江南，还是壮丽的关东，亦或者是大美的西南地区，我们的领土上，遍布着一个个，一桩桩令人铭记在心的故事，与那值得后人永远传承的革命精神！

   We have designed 100 scenic spots to be the check-in points this summer! There are 100 different styles of 100 scenic spots. We need to complete one by one from sketches to line drafts to scene coloring in a limited time. This is far from enough! The modification in the design industry is so detailed that the spacing of each millimeter is adjusted according to the fixed and unified value. Once it needs to be changed, then there will be hundreds of values that need to be replaced!      我们设计了100个景点成为这个夏天的打卡点！100个景点有100种不同的样式，我们需要在有限的时间里，从草图到线稿，到场景上色，逐一完成，这还远远不够！设计行业的修改那是细致到每一毫米的间距都依照固定统一的数值大小还调节，一旦需要改动，那么需要更换的将是上百个数值！
      Under such a challenge, our production lady started multi-threaded docking, and multiple illustrators went into battle at the same time! Buildings of different styles, characteristics of different regions, characters of different identities, corresponding to the matching size and proportion, repeated checking and modification, perfecting the details!      这样的挑战之下，我们的制片小姐姐开启多线程对接，多名插画师同时上阵！不同风格的建筑，不同地域的特色，不同身份的人物形象，相对应匹配的大小比例，反复核对修改，完善细节！

3. CAMERA VOICE DESIGN    

  The map drawn is divided into six regions, namely, Northeast China, North China, East China, Northwest China, Southwest China, and Central South China. Except for the Northwest China, the remaining five areas will be promoted by our painters!      绘制的地图共分为六大片区，分别是东北地区、华北地区、华东地区、西北地区、西南地区、中南地区，除西北地区外，其余五个地区由我们安排多位画师共同推进！
      Each region integrates the red history of the region on a map, the red boats of the South Lake, the surges of the Yanhe River, the cypresses of Xibaipo, the immortal inscriptions, here are the revolutionary martyrs’ clank iron Bone is a century-old journey of the Chinese nation!      每一个地区都将区域内的红色历史融汇在一张地图上，南湖的红船、延河的浪涌、西柏坡的翠柏，永垂不朽的碑文、这里藏着的是革命烈士的铮铮铁骨，是中华民族的百年征程！

North-east area
东北地区

North China
华北地区

Central South
中南地区

4. CHARACTER SETTING

      Choose a region, click to enter, and start your check-in journey!      任选一个地区，点击进入，开始你的打卡之旅吧！
      100 check-in attractions, which means that 100 different types of buildings need to be drawn, from line drafts, to strokes, to coloring, from brick and tiled houses to monument towers, vegetation and grassland to snow-covered plateaus, a trip to check-in , 6 commemorative areas, 100 red scenic spots, thousands of scene elements, I wonder how many eyes have been blinded by the painting!      100个打卡景点，意味着需要绘制100个不同类型的建筑物，从线稿，到描边，到上色，从砖墙瓦房到纪念碑塔，植被草地到雪域高原，一次打卡之旅，6个纪念地区，100个红色景点，上千个场景元素，愣是画瞎了多少双眼睛！

Character line draft and color display contrast effect
角色线稿与上色展示对比效果

 Smash it up picked up the paintbrush in his hand, and the artist MA conceived the shape of the character and the architectural model in his mind. The style, characteristics and exquisite scenery of each region have made differences in subtleties. The lush trees in the south and the snow-covered plateau in the north show the differences in subtleties.      拿起手中的画笔，画师MA在脑海中构想着人物形态与建筑模型。每个地区的风格特色、风光景致在细微处做出了差别，南方的树木葱翠，北边的雪域高原，于细微处见到差异。

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

Detail contrast effect
细节对比效果

5. SPECIAL EFFECTS 
      From the foreshadowing of the sketch, the modification and confirmation to the drawing of the line draft, the modification and confirmation again, and finally the scene refinement and coloring stage. The third stage of modification and improvement is more detailed and cumbersome. The proportions of characters, buildings, and scene elements are each other. Factors such as size, color matching, and regional characteristics need to be carefully considered. After such a step, from the preliminary sketch to the final scene setting, it is a completely different transformation!      从草图的铺垫，修改确认到线稿绘制，再一次的修改确认，最后进入场景细化上色阶段，第三阶段的修改完善是更加的细致且繁琐，人物与建筑，场景元素相互间的比例大小、颜色搭配、地域特征等因素都是需要细细打磨考量的，这样的步骤下来，从前期草图到最终场景定板就是一个完全不一样的蜕变了！让我们看看对比吧！

Comparison of sketch and finished product
草图与成品对比效果

6. SPECIAL EFFECTS  

    Every detail that has been used can withstand scrutiny, delicate lines, suitable color matching, from the numerous complicated details, we can see how hard the production and review process is!                用过心的每一个细节都经得起推敲，细腻的线条，适宜的配色，从众多繁杂的细节可见制作及审核过程是多么地用心！      The use of Adobe Illustrator makes the picture still undistorted even after zooming in, so small that every pixel is clearly visible, and zooming in to see details is no problem.      AI的使用让画面放大后也依然不失真，小到每一个像素点都清晰可见，放大看细节也是没问题。

成品细节展示效果
Comparison of line draft and finished product

7. ON SITE 

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
RUI YI ZONG HENG
—SPLIT MIRROR /分镜
RUI YI ZONG HENG
—CONCEPTION /元素设计
ZHENG YIFENG / BIANZI / MA ZEQI
—ORIGINAL PAINTER /原画师
YUAN LIU / LIUSHUN
—SCENE TEACHER /场景师
PINGZI / GU MENGMENG
—COLOR SETTING /色定
LIN YIBIN / LI MINGYU
—DIRECTOR /导演
RUI YI ZONG HENG
—PRODUCTION /制片
LIJUAN ZHUANGv

9. UGLY INTRODUCTION