《ROCKING ZOO护发精油篇》MG动画-安戈力文化

—Client / 客户
ROCKING ZOO
—Project name & type/项目名称&类型
ROCKING ZOO动画三部曲 mg动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2020年8月29日
—Production cycle / 制作周期
20days

1. BACKGROUND PROJECT

Do you also have this problem, hair damaged, dry hair. Don’t worry, it’s coming. Rockin’Zoo with hair oil. Today, Angeli is ROCKING your hair to the nines你是否也有这样的困扰，发质受损，头发干枯毛躁。不要担心，它来了。ROCKING ZOO带着护发精油走来了。今天，安戈力携手ROCKING ZOO让你精致到头发丝~

2. STORYBOARD

Based on the advantages of the brand products, let the hair become extremely smooth, in the arrangement of animation, the storyteller across the sky, with the most smooth convergence, so that consumers have not yet used, first feel the Silk Slip to the universe of pleasure

基于品牌产品优势，让头发变得无比顺滑，在动画的编排上，分镜师天马行空的穿越，用极致流畅的衔接，让消费者还未使用，先感受到丝滑到宇宙的快感

3. CHARACTER SETTING

It’s not easy to get your imagination right, and an illustrator’s scene makes it easy.要把想象力很好的表达出来并不是一件容易的事情，而插画师绘制的场景则能将这一切变得简单。

4. CAMERA VOICE DESIGN

The Silky experience begins in the clouds, where the hero leaps, diving through the clouds into a swirling blend of essential oils. And the hair becomes silky. How far is the ultimate silky smooth, the animator takes you to experience the silky smooth out of the universe ~

丝滑的体验从云端开始，主人公纵身一跃，跳水般穿过云层，进入精油瓶中精油旋转交融。发丝也渐渐变得丝滑。

丝滑的极致有多远，动画师带你体验丝滑出宇宙~

The character is the soul of the film, according to the tone of the brand. To be a normal, special rock girl.

人物是影片的灵魂，根据品牌调性。塑造一个普通而又特别的摇滚女孩。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

、

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
LI RUI
—SPLIT MIRROR /分镜
SISSI
—CONCEPTION    /元素设计
  LI MINGYU / YUAN LIU
—SCENE TEACHER    /场景师
YUAN LIU
—COLOR SETTING /色定
YUAN LILU
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  SISSI
—ANIMATOR /动画师
    HE HONG / WANG PENG
—CHECKER    /动检师
  m
—SYNTHESIS /合成
  HE HONG
—SOUND&MIX    /音效/混录/录音
   CAO FENG
—MUSIC     /选曲
  CAO FENG

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。