《赛默飞》逐帧MG动画——安戈力文化

—Client / 品牌方
赛默飞中国
—Project name & type/项目名称&类型
《赛默飞》逐帧MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年06月13日
—Production cycle / 制作周期
30days

1. BACKGROUND PROJECT

Along the way, Thermo Fisher Scientific has experienced 40 years of rapid development in China! To celebrate its 40th anniversary, Thermo Fisher Scientific and UGLY have worked together to produce an MG animated short film with the theme of “Forty Years of Luck, Tribute to Fellow Travelers”.

日月如梭，一路走来，赛默飞已经在中国经历了飞速发展的40年！这一年安戈力有幸参与制作了，赛默飞这部为庆祝成立40周年，以“幸会四十年，致敬同路人”为主题的MG动画短片，让我们一起来看看吧！

2. STORYBOARD

Throughout the animation, Thermo Fisher Scientific tells the true story of practitioners from the medical frontline, pharmaceutical companies, environmental monitoring, academic research and other fields from the perspective of fellow travelers, paying tribute to the fellow travelers who have grown up with Thermo Fisher Scientific in the past 40 years.

在整部动画中，赛默飞以同路人的视角，讲述来自医疗前线、医药企业、环境监测、学术研究等领域从业者的真实故事，致敬40年间与赛默飞共同成长的同路人。

From the doctors who have been working in the frontline of treating patients for many years, to the local biomedical developers who work day and night to develop new drugs and good drugs that can afford Chinese, to the environmental monitoring team that guards the green waters and mountains of China, Thermo Fisher Scientific has always fought side by side with upstream and downstream partners and users in the industry, with cutting-edge technology and “China’s customized” innovative solutions, boosting time and time again to surpass and break through.

从常年奋斗在救治患者一线的医生，到不舍昼夜研发中国人能够负担得起的新药、好药的本土生物医药开发者，再到守护华夏大地绿水青山的环境监测团队，赛默飞始终与行业上下游合作伙伴及用户并肩作战，以前沿科技与“中国定制”的创新解决方案，助推一次又一次的超越与突破。

Mirror sketch to show the effect

分镜展示

Behind these true stories is Thermo Fisher Scientific’s unremitting pursuit and solemn commitment to promoting industrial upgrading, supporting national development and helping social progress in Thermo Fisher Scientific for 40 years since entering China.

这些真实的故事的背后是赛默飞入驻中国40年来始终致力于推动产业升级、支持国家发展、助力社会进步的不懈追求与郑重承诺。

3. CHARACTER SETTING

The entire animation runs through the whole text with a red beam of light, and the character lines are hard and realistic. At the beginning of the picture, a red channel of red particles converges appears, and the camera gradually shakes up, and 7 backs move forward in the red channel. The story continues to the experiment – quality inspection room – nucleic acid testing – entrepreneur’s office – hospital – environmental monitoring, and finally shows the drawing of real people.

整部动画以红色光束贯穿全文，人物线条硬朗，写实。画面开头出现红颗粒汇成的红色通道，镜头逐渐上摇，7个背影在红色通道中前行。故事一直延申到实验—质检室—核酸检测—创业者办公室—医院—环境监测，最后显示出真实人物的画稿。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

4. CAMERA VOICE DESIGN

This is a dynamic storyboard video. The opening shot adopts a large vista, the back of five characters appears, the camera advances to the next scene, using the long-range to show the whole body of the character and the whole picture of the scene where the character is located, and then the camera advances to the close-up of the character’s eyes, which is used to portray the continuous alternating switching between the subtle changes in the scenes of the character’s focus, full of rhythm. In the lens, the upward view is used many times, giving people a tall and solemn feeling.

这一条态分镜视频。开篇镜头采用大远景，出现五个人物同行的背影，镜头推进到下一个场景，用远景表现人物全身和人物所在的场景全貌，接着镜头推进到人物眼睛特写，用来刻画人物专注的细微变化景别之间不断的交替切换，富有节奏感。在镜头中，多次采用仰视的视角，给人高大、庄严的感觉。

Dynamic storyboarding shows the effect

动态分镜展示效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

Contrast effect of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
MITA
—SPLIT MIRROR /分镜
MITA
—MIDDLE PAINTING /中间画
  ZEQI MA /  CHENG WEN
—ORIGINAL PAINTER /原画师
   RUI WANG /YAN ZHUANG
—SCENE TEACHER /场景师
    ZEQI MA /MINGYU LI     YANHONG SHEN
—COLOR SETTING /色定
      MINGYU LI
—PRODUCTION /制片
LIJUAN ZHUANG
—ANIMATOR /动画师
    m / MITA
—CHECKER    /动检师
  m / MITA
—EDITING /剪辑
  MITA
—SYNTHESIS /合成
  m / MITA
—SOUND&MIX    /音效/混录/录音
    MITA
—VOICE ACTOR /配音演员
MITA

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。