《叁佰添》MG动画——安戈力文化

—Client / 品牌方
叁佰添品牌
—Project name & type/项目名称&类型
《叁佰添》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年6月30日
—Production cycle / 制作周期
20 days

1. BACKGROUND PROJECT

Are you still afraid of being undernourished? Still fretting about quality? UGLY will bring you to experience high standards of quality control, let’s take a look ~

还在为了营养不足而担惊受怕吗？还在为了产品品质而焦躁不安吗？叁佰添携手UGLY带你体验高标准的品质把控，让我们来看看吧~

2. STORYBOARD

Sanbaitian is a family liquid nutrition brand, their brand concept – health makes good happen! Many pregnant mothers will worry that they can not give enough nutrition to their babies, no matter what they eat will not help, now with Sanbaitian, they can maintain their daily nutritional intake, for themselves and their children more security.

叁佰添是一个全家液体营养品牌，他们的品牌理念——健康让美好发生！许多孕妈妈会担心自己没办法给予足够的营养给婴儿宝宝，不管吃什么都于事无补，现在有了叁佰添，他们就能保持日常的营养摄入，为自己为孩子多一份保障。

3. CHARACTER SETTING

The designer takes the whole family as the main characters in the whole short film. Through the MG animation short film, we can explore the production process of Sanbai Tian in depth to see how they strictly control the quality, help the public to supplement the nutrition needed, and protect the health of the family.

设计师将全家人作为整部短片的主要设定人物，通过MG动画短片带我们深入探索叁佰添的制作工序，看他们如何严格把控品质，帮助大众补充所需的营养，守护一家人的健康。

4. CAMERA VOICE DESIGN

The whole film uses the form of MG animation to present the plot, will Sanbaitian strict quality control and nutritional advantages, let mothers no longer worry about the health of the whole family, starting from high standards, starting from every bit of life.

全片采用MG动画的形式来呈现剧情，将叁佰添严格的品质把控以及补充营养的优势表现出来，让妈妈们不再担心全家人的健康，从高标准做起，从生活中的点滴做起。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

With three hundred Tim, my mother no longer has to worry about the nutrition of the whole family!

有了叁佰添之后，妈妈再也不用担心全家人的营养问题啦！

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
XIAOXUAN HAI
—SPLIT MIRROR /分镜
YUN WANG
—ORIGINAL PAINTER /原画师
    YIBING LIN
—MIDDLE PICTURE     /中间画
    XIAOLI WANG
—SCENE TEACHER    /场景师
  YE TIAN
—COLOR SETTING /色定
  TONG YU
—PRODUCTION /制片
YUXIN LIU
—ANIMATOR /动画师
    JIAXU WANG
—CHECKER    /动检师
  JIAXU WANG
—SYNTHESIS /合成
  JIAXU WANG
—SOUND&MIX    /音效/混录/录音
    JIAXU WANG
—MUSIC     /选曲
  HAIQUAN LU
—VOICE ACTOR /配音演员
  DAYYINPEIYIN MIAOYINGPEIYIN

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。