《善贝go》MG动画–安戈力文化

—Client / 出品方
贝壳找房
—Project name & type/项目名称&类型
善贝go
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2020年1月30日
—Production cycle / 制作周期
30days

1. BACKGROUND PROJECT

Rent a house to buy the Internet youth, Shell must be the most familiar with the house. With the constant development of Shell house-hunting, the influence of enterprises has been growing. Excellent enterprises, began to participate in the cause: The number of steps can be converted to donate love to children in need. Today UGLY uses this cute Ip animation to explain the details of her donation.

租房买房的各位互联网青年，对贝壳找房一定最熟悉不过。随着贝壳找房不断地发展，企业影响力不断壮大。优秀的企业，开始投身公益事业：步数即可转换捐献爱心给有需要的孩子。今天UGLY就用这只可爱的ip动画来讲解捐步详情。

2. STORYBOARD

This animation through the Ip to deduce the Charity Charity Beigo charity walk step by step in detail. High Saturated colors are used to increase the visual impact.

本次动画通过ip来演绎善贝go的慈善公益捐步活动的详细步骤。画风使用高饱和的色彩增加视觉冲击力。

3. CHARACTER SETTING

The Standard Smile, rotund body, simple and lovely.

标准的微笑，圆滚滚的身体，简约可爱。

4. CAMERA VOICE DESIGN

Shin-bae walked in different scenes, accumulating steps and donating steps. But a person’s strength is relatively small, so he called thousands of partners to form a team to donate steps, will love to pass.

善贝在不同场景走路，不断积累步数，与捐赠步数。但是一个人的力量较为渺小，于是他叫来了成千上万的伙伴一起组队捐步，将爱心传递。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  YIDIANBUKESIYI
—SPLIT MIRROR /分镜
YU SHUIJIE
—CONCEPTION /元素设计
  YIDIANBUKESIYI LIN JINGJING   SHEN YANHONG
—ORIGINAL PAINTER /原画师
    YIDIANBUKESIYI LIN JINGJING   SHEN YANHONG
—MIDDLE PICTURE     /中间画
    M—SCENE TEACHER    /场景师
  YIDIANBUKESIYI\ LIN JINGJING   SHEN YANHONG
—COLOR SETTING /色定
  YIDIANBUKESIYI\ LIN JINGJING   SHEN YANHONG
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
    M\YONG LIU
—SPECIAL EFFECT /特效师
  M\YONG LIU
—CHECKER    /动检师
  M—EDITING /剪辑
  M\ LIU YONG
—SYNTHESIS /合成
  M\ LIU YONG
—SOUND&MIX    /音效/混录/录音
    YIDIANBUKESIYI
—MUSIC     /选曲
  YIDIANBUKESIYI
—VOICE ACTOR /配音演员
  WANGDACHUI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。