《深圳城市五色一韵》实拍结合动画——安戈力文化

—Client / 出品方
深圳龙岗

—Project name & type/项目名称&类型
《深圳城市五色一韵》MG动画宣传片

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2022年10月15日

—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

Colorful Longgang, dazzling and standing, Shenzhen Longgang District city promotional video is here!

This promotional video is in the form of real shooting and animation, in this diverse city, let’s see how Angoli combines these scenes and animations!

缤纷龙岗，炫彩而立，深圳龙岗区城市宣传片来啦!

这支宣传片采用实拍结合动画的形式，在这座多元的城市，让我们看看安戈力是怎样将这些场景和动画结合的吧！

2. STORYBOARD

As a city promotional video, the songwriting is based on the characteristics of Shenzhen, “City of Music”, “City of Creativity”, “City of Painting”, “City of Vitality”, “City of Reading” are all labels of Shenzhen, let’s take these labels to explore the iconic locations of the city in depth!

作为城市宣传片，在歌曲创作上就以深圳的特点为题发挥，“音乐之城”、“创意之城”、“油画之城”、“活力之城”、“阅读之城”都是深圳的标签，让我们带着这些标签再深入探索这座城市的各个标志性地点吧！

The opening chapter is led by the child’s observation of the comet, the curious child uses an astronomical telescope to observe the starry sky, and the suddenly flying comet shocks his young heart and is full of expectations for the world. Immediately after the comet fell to the ground, breaking the dimensional wall, the story officially began from the Shenzhen Universiade Center. As the notes flutter, all aspects of the city of Shenzhen are displayed, and the realistic scenes are integrated with the animation elements, which is atmospheric and lively.

开篇以孩子观察彗星为引，求知欲迸发的孩子在使用天文望远镜观察星空，突然飞过的彗星震撼着他幼小的心灵，对这个世界充满了期待。紧接着彗星坠落地面，打破了次元壁，故事正式从深圳大运中心展开。随着音符的飘动，深圳这座城市的各方面貌都得以展示，现实的场景与动画元素相融合，大气而又活泼。

3. CHARACTER SETTING

As a Cantonese native, Su Bingtian also participated in the recording, and with the blessing of the champion and the city’s cultural atmosphere, the promotional video vividly showed the city’s culture and style.

作为广东人的苏炳添也参与了这次录制，在冠军和城市文化气息的加持下，宣传片将城市的文化和风貌展现的淋漓尽致。

4. CAMERA VOICE DESIGN

The story begins in a small room, where curious children observe the outside world through the window and meet the city of Shenzhen under the guidance of a comet.

故事从一间小小的房间里开始，对世界充满好奇的孩子透过窗户观察着外界，在一颗彗星的指引下认识了深圳这座城市。

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  CLIENTS
—SPLIT MIRROR /分镜
  ZEQI MA / YUN WANG
—SCOUTING /勘景
  LNAPING YIN
—CONCEPTION  /元素设计
  YUN WANG / MIAO WANG JINGJING LIN
—ORIGINAL PAINTER/原画师
  YUN WANG / MIAO WANG JINGJING LIN
—MIDDLE PICTURE     /中间画
    YUN WANG / JINGJING LIN / MIAO WANG
—SCENE TEACHER    /场景师
  YUN WANG / JINGJING LIN / MIAO WANG
—COLOR SETTING /色定
   YUN WANG / JINGJING LIN / MIAO WANG
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  SISSI
—ANIMATOR /动画师
    DANYING / HONGHE
—SPECIAL EFFECT /特效师
  DANYING / HONGHE
—CHECKER    /动检师
  SISSI M
—EDITING /剪辑
  DANYINGU
—SYNTHESIS /合成
  DANYING
—SOUND&MIX    /音效/混录/录音
    CLIENTS
—MUSIC     /选曲
  CLIENTS
—VOICE ACTOR /配音演员
  CLIENTS

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。

©UGLY安戈力此文如需转载刊用请注明来源公众号安戈力