《盛泽，“绿”境奇遇记》拼贴动画—安戈力文化

—Client / 客户

瑞丽服饰美容

—Project name & type/项目名称&类型

盛泽时尚拼贴动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2021年12月10日

—Production cycle / 制作周期

35 days

1. BACKGROUND PROJECT

Beijing Ruili magazine is an influential fashion media group in China, and Ruili clothing and beauty is a book published by it. Shengze is an important silk textile production base and product distribution center in China. With the main line of fashion, we describe Shengze’s green sustainable fashion development road and the beautiful blueprint of beautiful Shengze, and build its own characteristic publicity film for Shengze, so that the audience can see Shengze’s innovation drive, cultural self-confidence, green development, ecological harmony and responsible manufacturing in the publicity film.

北京《瑞丽》杂志社是中国极具影响力的时尚媒体集团，《瑞丽服饰美容》是其出版的一本书籍。盛泽，是中国重要的丝绸纺织品生产基地和产品集散地。我们以时尚主线，描绘盛泽绿色可持续时尚发展之路与美丽盛泽的美好蓝图，为盛泽搭建属于自己的特色宣传片。让观众在宣传片中可以看到盛泽的创新驱动，文化自信，绿色发展、生态和谐，责任制造。

What is the origin of Shengze and fashion? How did Shengze develop into a green and sustainable fashion industry? Let’s follow a curious little butterfly to listen, see, feel and explore the relationship between Shengze and fashion and green sustainable development! 盛泽与时尚有怎样的渊源呢？盛泽又是怎么向绿色可持续时尚产业发展的呢？让我们跟随一只好奇的小蝴蝶去听、去看、去感受、去探索盛泽与时尚和绿色可持续发展之间的关系吧！

2. STORYBOARD

Fashion “green” Adventure

时尚“绿”境奇遇记

How high can a little butterfly’s life happiness index be?

一只小蝴蝶的生活幸福指数能有多高？

The little butterfly who has visited many cities is attracted by Shengze’s beauty, environmental protection and fashion

游历过许多城市的小蝴蝶，被盛泽的美丽、环保、时尚吸引定居

What makes Shengze beautiful today?

是什么造就了盛泽今天的美丽？

In this collage clip, we will follow little butterfly to find the answer——

这支拼贴画短片里，我们将跟随小蝴蝶寻找答案——

Is it Shengze’s unique natural scenery?

是盛泽得天独厚的自然风光？

Is Shengze an environmentally sustainable industry?

是盛泽环保可持续的产业？

Or the outstanding green fashion lifestyle of Shengze people?

还是盛泽人出众的绿色时尚生活方式？

Let’s feel the secret of “Shengze green fashion lifestyle”

一起感受这场「盛泽绿色时尚生活方式」大揭秘吧……

As it is in the form of collage animation + live shooting, butterflies can be used in and out in series in the video material to promote the development of the story with the clue of “little butterfly”. Through the lens moving up and space moving, it presents the green secret seeking journey of little butterfly.

由于是拼贴动画+实景拍摄的形式，视频素材内可利用蝴蝶进出串联，以“小蝴蝶”为线索推进故事发展，通过镜头上移，空间移动，呈现小蝴蝶绿色寻秘之旅。

The video content reflects Shengze’s innovation drive, cultural self-confidence, green development, ecological harmony and responsibility manufacturing from three aspects through the form of “Butterfly” exploration and narrator answer. Describe Shengze’s green sustainable fashion development road and beautiful Shengze’s beautiful blueprint.

视频内容通过“蝴蝶”探寻，自问自答的形式，从三个方面体现盛泽的创新驱动，文化自信，绿色发展、生态和谐，责任制造。描绘盛泽绿色可持续时尚发展之路与美丽盛泽的美好蓝图。

I’m Sheng Ze

我是盛泽

People say I am the “most beautiful window” at the southern end of Jiangsu

人们都说我是江苏南端“最美窗口”

Do you want to hear my story?

你想听听我的故事吗？

You ask me what I’ve been through?

你问我经历了什么？

From ancient Silk Town, famous textile city to fashion capital (old photos, cultural corridor, etc.)

从丝绸古镇、纺织名城到时尚之都（老照片、文化走廊等）

Thousands of years of historical precipitation, people from generation to generation

千年的历史沉淀，代代人上下求索

Let the profound silk culture be passed down from generation to generation

让底蕴深厚的丝绸文化，得以薪火相传

3. CONTENT DESIGN

Tone reference: bright and bright colors with blank design are dynamic and advanced.

色调参考：鲜亮、明快的色彩配合留白设计活力又高级。

4. CAMERA VOICE DESIGN

The animation starts with the appearance of a butterfly from the earth with Shengze label. The camera follows the movement of the butterfly and switches the picture to show the butterfly’s Shengze green journey.

动画从一只蝴蝶从贴有盛泽标签的地球中出现作开场，镜头跟随蝴蝶的移动切换画面来展现蝴蝶的盛泽绿境之旅。

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
SHENG QIAN RUILIMEIRONG
—SPLIT MIRROR /分镜
  SHENG QIAN CHEN GU
—CONCEPTION    /元素设计
MINGYU LI
—ORIGINAL PAINTER /原画师
   MINGYU LI
—SCENE TEACHER /场景师
  MINGYU LI XUAN LV
—COLOR SETTING /色定
  MINGYU LI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
  m
—EDITING /剪辑
  m
—SYNTHESIS /合成
m
—SOUND&MIX    /音效
    FENG CAO

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol。

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。