《世茂手绘地图》插画设计——安戈力文化

—Client / 出品方
世茂集团
—Project name & type/项目名称&类型
世茂建筑地图&插画设计
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年10月14日
—Production cycle / 制作周期
10days

1. BACKGROUND PROJECT

As a regional company under Shimao Group, Shimao Strait development company is also a pioneer banner of the group. It has its own thoughts on the development, construction and operation of cultural tourism projects. In the first phase, they opened Xingye Bay coastal resort Park project. In addition, there is Pingtan Dalian Island, which has unique regional advantages. At the request of Shimao, we draw maps for several projects.

世茂海峡发展公司作为世茂集团旗下的地区公司，也是集团的一面先锋旗帜，在文旅项目开发建设运营方面有着自己的思考，首期他们开放星野湾滨海度假乐园项目，此外，还有平潭大练岛，它有着独特的区位优势，在世茂的要求下我们为其几个项目绘制地图。

2. STORYBOARD

After receiving the task, we carefully studied the surroundings and environment of Dalian Island, Xingye Bay and Bihai Silver Lake, made various considerations and modifications, and finally finalized and produced maps with different visual effects.

在接到任务后我们仔细研究大练岛、星野湾和碧海银湖这几个建筑的周边和环境，进行了多方考量和修改，最终定稿、产出，制作出了不一样视觉效果的地图。

Dalian island has beautiful scenery and pleasant mountains and rivers. The beach on the island is flat and open, with a vegetation coverage rate of more than 60%. There are more than 10 high-quality coastal Macao ports. In addition, Dalian island also has a unique volcanic rock landform, with sea erosion shore, sea erosion cave, sea erosion column and sea erosion ditch all over the island. From the perspective of human resources, as the intersection of East-West routes of the maritime Silk Road, Dalian island is surrounded by ancient shipwreck sites such as “wanjiao No. 1”, which is expected to build China’s first national underwater archaeological site park.

大练岛风光秀丽、山水怡人，岛上沙滩平缓开阔，植被覆盖率高达60%以上，优质滨海澳口有10多个。此外，大练岛还有着独一无二的火山岩石地貌，海蚀岸、海蚀洞、海蚀柱、海蚀沟遍布全岛。而从人文资源来看，大练岛作为海上丝绸之路东西航线交汇点，周边有着“碗礁一号”等古沉船遗址，有望建造我国第一个国家级水下考古遗址公园。

Xingye Bay coastal resort Park project includes tent camp, sea exploration club, children’s amusement park, home life aesthetics Museum, Fengwu Museum, Xinghai study, compound restaurant, self-service convenience store, etc., which can be said to integrate fashion, wild luxury and adventure.

星野湾滨海度假乐园项目，包含了帐篷营地、探海俱乐部、儿童游乐园、家居生活美学馆、博物馆、星海书房、复合餐厅、自助便利店等，可以说是集新潮、野奢、探奇于一体。

Surrounded by three mountains, 300000 ㎡ Wetland Park, 15 km coastline and rare double hot springs, it is a real coastal resort in the Bay Area – Shimao blue sea and silver lake!

三山环绕，30万㎡湿地公园，绵延15公里的海岸线，罕见双温泉入户，这是湾区真实存在的滨海度假圣地——世茂碧海银湖!

3. DESIGN IDEA

In Xingye Bay, we mainly focus on the exhibition area. The overall feeling is a little sense of science and technology, with the feeling of Pandora’s box.

星野湾我们以展示区为主，整体感受带点科技感，有潘多拉之盒的感觉。

The essence is still a map, with blue hue, and the overall sense of exploring the map.

本质还是地图，有蓝色色调，整体有探索地图之感。

The composition is expressed by the difference of shadow, height and color block.

构图上通过阴影，高低，色块的差别来表现。

It can be used on the album, and can also be used for website publicity and other content in the future.

用于画册之上，后续也可以用于网站宣传等内容。

Drawing according to A2 standard, there are comprehensive buildings and many details. Some actions are added to the design of small people, such as pointing the way, looking at the map and looking for the way, which is vivid and interesting.

以A2标准作画，有全面建筑，也有很多细节，小人物的设计上加入一些动作，如：指路、看地图寻路等，生动有趣。

4. CAMERA VOICE DESIGN

The three maps strive to show the beautiful life of blue sea and blue sky to the viewer while showing the architectural environment and layout, so that people can have unlimited reverie when they see the map.

The line drawing shows the effect separately

三幅地图力求在展示建筑环境和布局的同时，向观者表现出碧海蓝天的美好生活，让人看到地图就能产生无限遐想。

线稿图单独展示效果

（大练岛）

（星野湾）

（碧海银湖）

Comparison of line draft and scene display

线稿与场景展示对比效果

（大练岛）

（碧海银湖）

（星野湾）

5. SPECIAL EFFECTS

6. ON SITE

7. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  WELDON FLEUR ZHAN TENGYUE
—SCOUTING   /勘景
  QINGTIAN YU
—ORIGINAL PAINTER /原画师
    ZEQI MA/YALI YANG
—PRODUCTION /制片
  XIAOLIN ZHAO

8. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线.

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。