《睡眠五感拼贴动画》MG动画——安戈力文化

—Client / 出品方
巢儿尚制NestDesigns品牌
—Project name & type/项目名称&类型
《睡眠五感》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年05月10日
—Production cycle / 制作周期
45days

1. BACKGROUND PROJECT

This article is based on the theme of guardianship. Moms are very concerned about their babies. Sleep is especially important for babies. Through the action of the baby kicking the quilt, the mother began to take measures, not only to watch over the night, but also to read books, ask girlfriends, and finally Amway I bought the Nest Designs sleeping bag and used my mother’s guardian action to connect this article, which is real and empathetic.

本篇以守护为主题，妈妈对于宝宝都是十分关注的，睡眠对于宝宝尤其重要，通过宝宝踢被子这一动作，妈妈就开始采取措施，不仅守夜照看，还翻阅书籍，询问闺蜜，最后被安利了Nest Designs睡袋，用妈妈的守护行动串联本篇，真实又具有共情感。

2. STORYBOARD

The film introduce the mother’s problem with the baby kicking the quilt. In order to create a comfortable sleeping experience for the baby, the mother asked her best friend for help, led out a sleeping bag, and learned from the book the impact of different dimensions of sleep on the baby. Mom wants a sleeping bag that takes into account the five senses, which led Nest Designs to put forward the concept of the five senses of sleep – the bamboo trace Signature sleeping bag as the core, based on the bamboo fiber, adding different materials to upgrade the five senses of sleep and solve the baby’s sleep pain points.

影片开头介绍妈妈遇到宝宝踢被子的问题。妈妈为了给宝宝创造舒适的睡眠体验，向闺蜜寻求帮助，引出睡袋，又从书中了解到睡眠中不同维度的感受对宝宝的影响。妈妈想要兼顾五感的睡袋，引出Nest Designs品牌提出睡眠五感的概念——以竹迹 Signature睡袋为核心，以天竹纤维为基础，加入不同材质，升级睡眠五感，解决宝宝睡眠中的痛点。

3. TONE REFERENCE

The baby chooses the official website model and refers to the high-grade gray tone. The layout of the picture is orderly and not cluttered. The colors are rich and comfortable. When the fabric is visualized, it refers to the arrangement and style of plants with low saturation and a sense of composition.

宝宝选用官网模特，参考高级灰色调，画面排版有序不杂乱颜色丰富且舒服，面料具象化时参考低饱和度有构成感的植物排布及风格。

4. CAMERA VOICE DESIGN

In the baby’s sleep world, temperature is the basic need for sleep experience. Too cold or too hot is not conducive to sleep. Of course, dull and heavy warmth is not the best state for sleep. The book is opened, the simple bedroom set, the baby is sleeping in the sleeping bag in the center of the screen, the sun and snowflakes are pushing each other, the baby is tossing and turning between the sun shining and the snowflakes fluttering, and finally the snowflake wins, the sun sets and covers the baby’s sleeping bag , the baby sweats and turns red.

在宝宝的睡眠世界里，温度是睡眠体验的基本需求，太冷或太热都不利于睡眠，当然，沉闷厚重的温暖也不是睡眠的最佳状态。书翻开，简单卧室布景，宝宝穿着睡袋位于画面中央睡觉，头顶的太阳和雪花在相互推挤，宝宝在阳光普照与雪花飘飘之间翻来覆去，最终雪花胜利，太阳落下覆盖在宝宝的睡袋上，宝宝冒汗脸变红。

Newborn babies are more sensitive, and even minor stimuli may make them feel uncomfortable or hurt. Therefore, sleep products for infants and young children must meet safety standards, and the products need to undergo all necessary safety tests. The baby sits on the conveyor belt in a sleeping bag, and the surrounding detection equipment is shaken and transmitted to When the door that said “Infant Class A Standard” was written, the baby was stopped outside and the red light was on.

新生宝宝较为敏感，微小刺激也可能让他们感到不适或受到伤害，因此婴幼儿睡眠用品必须符合安全标准，产品需要经受一切必要的安全测试宝宝穿着睡袋坐在传送带上，周围检测仪器摇动，传送到写着“婴幼儿A类标准”这一个门时，宝宝被拦在了外面，亮起红灯。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
XUELING WU
—SPLIT MIRROR /分镜
  XUELING WU
—CONCEPTION   /元素设计
  MENGMENG GU NIKECHENG/WANGYUN
—ORIGINAL PAINTER/原画师
    MINGYU LI /ZEQI MA YANZHUANG
—SCENE TEACHER    /场景师
  JINGJING LIN YANHONG SHEN
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
XIAOLIN ZHAO
—ANIMATOR /动画师
    JIAXU WANG   QINTIAN YU   LIN MA   HUI MIN
—SPECIAL EFFECT /特效师
  JIAXU WANG QINTIAN YU   LIN MA   HUI MIN
—CHECKER    /动检师
  M

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。