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—Client / 客户
厦门太祖食品有限公司
—Project name & type/项目名称&类型
太祖食品宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年10月12日
—Production cycle / 制作周期
28 days

01BACKGROUND

         Founded in 2006, Taizu Food Co., Ltd. adheres to the brand concept of “thinking of the ancient, creating the modern art”, with a pragmatic and honest business policy and an innovative marketing model, is committed to building a new brand of hand gift and leisure food in Taiwan.

         成立于2006年的太祖食品有限公司，秉承［怀思古之情，创现代之艺］的品牌理念，以务实、诚信的经营方针，采用创新行销模式，致力于打造全新的台湾伴手礼和休闲食品品牌。

     Tangyang brand, because of nougat, and because sugar is sweet, makes people have a sweet, happy and romantic brand association.

         糖漾品牌，因牛轧糖而起，又因糖是甜的让人产生甜蜜、幸福、浪漫的品牌联想。

02STORYBOARD 

Romantic confession to the world, I don’t eat sugar, only sugar Yang. When milk, nuts and syrup blend at temperature, there is nougat.

向世界的浪漫告白，我不吃糖，只吃糖漾。当牛奶、坚果与糖浆于温度的交融下，就有了牛轧糖。But Tangyang is more than that. It is soft, energetic and unforgettable romantic taste. The lingering charm is sweet, and the meticulous technology is not sticky; As a result, nougat began to be colorful due to sugar ripples!

但糖漾却不止是这样，是柔中带劲，恋恋难忘的浪漫口感。绵绵不去的是甜韵，细致不粘牙的是手艺；于是，牛轧糖因糖漾而开始缤纷多样！

03TELL A PLAY

What is the taste of happiness, the little bits of street corners and alleys in childhood memory, the evening with the wind in late summer, or…

什么是幸福的味道，是儿时记忆中街角巷尾的点点滴滴，是夏末随风拂面而来的傍晚黄昏，还是……

From Huandao Road to shapowei; From a young girl to an independent woman; Across the environment and time and space, the taste of happiness belongs to nougat made by my mother

从环岛路，到沙坡尾；从小女孩到成长为独当一面的女性；跨越环境与时空，幸福的味道就是属于母亲亲手制作的牛轧糖

04CAMERA VOICEDESIGN

The story begins with the girl looking for the taste of happiness. She receives the sugar Yang sent by her mother. She recalls the nougat made by her mother when she was a child. It turns out that the taste of happiness has always been around

故事从女孩寻找幸福的味道开始，收到母亲寄来的糖漾牛轧糖，回想到了小时候母亲亲手做的牛轧糖，原来幸福的味道一直在身边

The director determines the picture presentation of each lens, the operation of the cameraman, the performance of the actors, the scheduling of lights, etc. the perfect presentation of the whole film is inseparable from all the staff working after the opening

导演全程确定每个镜头的画面呈现，摄像师的操作、演员的表现、灯光的调度等等，整个片子的完美呈现离不开幕后工作的所有人员

05SPECIAL EFFECTS 

06SPECIAL EFFECTS 

07ON SITE

08WALLPAPERS 

—SCRIPTWRITER           /编剧&策划
    QUE
—SPLIT MIRROR            /分镜
    MINGYU CHEN
—SCOUTING                 /勘景
    LNAPING YIN
—CONCEPTION            /美术
    HONG HE
—ORIGINAL PAINTER    /摄影
    YUEXI ZHAN
—MIDDLE PICTURE       /摄像
    MINGYU CHEN    LANPING YIN
—SCENE TEACHER        /置景
    YE TIAN
—COLOR SETTING        /灯光师
    TONG YU
—DIRECTOR                  /导演
    HAIQUAN LU
—PRODUCTION             /制片
    YAOZHOU YU
—ANIMATOR                 /剪辑
    YUEXI ZHAN 
—SPECIAL EFFECT        /特效
    YUEXI ZHAN
—CHECKER                   /监制
    WEIDONG ZHA   M
—EDITING                     /调色
    LANPING YIN
—SYNTHESIS                /合成
    YUEXI ZHAN
—SOUND&MIX              /混录
    ZHEQI MA
—MUSIC                       /选曲
    HAIQUAN LU
—VOICE ACTOR            /配音演员
    DAYYINPEIYIN  MIAOYINGPEIYIN

简化想法 

剪辑影视公司是由原始知名品牌UGLY和原始影视实时制作团队组成的独立制作团队，主要专注于实时客户项目，以便UGLY和Simplification可以各自带头。自2014年成立以来，简化影视已经为北京，上海，广州等各行各业的领先企业提供服务，并逐渐在业界崭露头角并获得认可。简化了公司的核心价值观，消除了繁琐而平庸的宣传方法，以简化客户的复杂性，突出突破品牌影响力的亮点，并帮助客户在世界各个角落的品牌形象。