《TCL Kids》MG动画——安戈力文化

—Client / 客户
杭州鲸度文化创意有限公司
—Project name & type/项目名称&类型
TCL Kids learningMG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年5月21日
—Production cycle / 制作周期
20days

1. BACKGROUND PROJECT

TCL has long invested in education of all ages – from children and young adults to college students and young professionals. Educational solutions are available across its entire product range. Committed to building high-quality, incredible value solutions for operators, customers and partners across all product categories, TCL advocates for equal education for all through fun, engaging and interactive experiences.

TCL 长期投资于所有年龄段的教育——从儿童和年轻人到大学生和年轻的专业人士。教育解决方案可在其整个产品范围内使用。TCL 致力于为所有产品类别的运营商、客户和合作伙伴搭建高质量、令人难以置信的价值解决方案，倡导通过有趣、引人入胜的互动体验为所有人提供平等教育。

2. STORYBOARD

TCL Kids is a kid-friendly service that shares the same core interface experience as the TKEE series, including a library of kid-friendly educational and entertainment content with over 20,000 videos, 400 storybooks and 50 kid-friendly apps program. It also offers a range of parental monitoring tools to keep tabs on screen time, manage apps and websites, and set health reminders for reading posture.TCL Kids 是一项儿童友好服务，TCL Kids 服务与 TKEE 系列具有相同的核心界面体验，包括一个儿童友好的教育和娱乐内容库，包含超过 20,000 个视频、400 个故事书和 50 个儿童友好的应用程序。它还提供一系列家长监控工具，以密切关注屏幕时间、管理应用程序和网站，以及设置阅读姿势的健康提醒。

First ask a question: “Is it a problem to make children like to reassure parents?” Then answer the question, TCL Kids can do just that. Arousing the curiosity of viewers, the whole animation reflects the advantages of TCL Kids from the perspective of children and parents. From the perspective of children, it is both entertaining and educational, easy to use and efficient. From the parents’ point of view, the functions of TCL Kids solve the two major concerns of parents, no need to worry about jumping out of bad information, and no need to worry about children developing bad study habits.

首先提出一个疑问：“让孩子喜欢让家长放心是一个难题吗？”随后解答疑问，TCL Kids就是可以做到这一点。引发观者好奇，整个动画从孩子和家长的角度体现TCL Kids好在哪里，从孩子的角度来看，兼顾娱乐性和益智性，好用又高效。从家长的角度来看，TCL Kids拥有的功能解决了家长的两大担忧，不用担心跳出不良信息，不用担心孩子养成不良学习习惯，最后来个总结，呼应开头，全篇脉络清晰。

3. CHARACTER SETTING

The identities of the two female protagonists are parents and children respectively. The designers use the same hair color and similar clothing, and have the same facial features. They both have cute peas and blushes, making people guess their relationship at a glance.

两位女性主人公代表的身份分别是家长和小孩，设计师采用相同发色和相似服装，面部特征一致，都拥有可爱的豆豆眼和腮红，让人一眼就能猜出她们的关系。

4. CAMERA VOICE DESIGN

The whole animation is soft in tone, flat style, and uses multiple scenes to express the functions of TCL Kids. From the perspective of children and parents, it is in line with the user group. This film is to focus on how TCL Kids can meet the needs of children and parents. Let children like to reassure parents. The characters in the animation move smoothly and naturally, and the content of the screen is accurate and easy to understand.

整个动画色调柔和，采用扁平风，运用多个场景，表现TCL Kids 的功能，从小孩和家长的角度出发，符合用户群体，本片就是来着重表现TCL Kids 如何满足小孩和家长的需求，做到让孩子喜欢让家长放心。动画中的人物动作流畅自然，画面内容准确易懂。

Mirror sketch to show the effect

分镜展示

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
YUEYINLAI
—CONCEPTION    /元素设计
KANGKANG
—SPLIT MIRROR /分镜
YUEYINLAI
—DIRECTOR /导演
SHUIZHIYIN
—PRODUCTION /制片
YUEYINLAI
—ANIMATOR   /动画师
   BOLIANGTANG
—CHECKER /动检师
BOLIANGTANG
—EDITING /剪辑
   BOLIANGTANG
—SYNTHESIS /合成
BOLIANGTANG
—SOUND&MIX /音效/混录/录音
   BOLIANGTANG
—MUSIC /选曲
BOLIANGTANG

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。