《腾讯CNY虎年贺岁》实拍结合动画——安戈力文化

—Client / 出品方
腾讯视频
—Project name & type/项目名称&类型
腾讯CNY虎年贺岁
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年01月28日
—Production cycle / 制作周期
28 days

1. BACKGROUND PROJECT

This promotional video was broadcast by Tencent Video on New Year’s Eve in 2022, and it previewed the TV series that Tencent Video will broadcast in 2022. Through this short film, the TV series “Twenty-eight Laws of Love”, “Blossoms”, “Mirror Two Cities”, “Menghualu”, “Let’s Try the World”, “Splendid Stars”, “Yugu Yaoyao”, “Photography” have been promoted. “Brighten You” and other TV dramas, let’s take a look together!

这部宣传短片是腾讯视频在2022年新年前夕播出，预告了2022年腾讯视频将要播出的电视剧影片。通过本短片宣传了电视剧《爱的二八定律》、《繁花》、《梦华录》、《且试天下》、《星汉灿烂》、《玉骨遥》、《照亮你》等电视剧作品，快让我们一起来看看吧！

2. STORYBOARD

This series of animations adopts the method of combining two-dimensional animation and live-action films, with the leading actors of eight TV series as the protagonists, and draws various animation scenes that match the tone of the TV series. Perfectly integrated into the scene, with music and special effects, it has greatly improved the audience’s expectations.

本次的系列动画采用了将二维动画与实拍影片相结合的方法，以七部电视剧的主演演员为主角，绘制与电视剧剧情基调配合的各个动画场景，将人物与场景后期合成并使人物完美的融入场景，配合音乐和特效，极大地提升了观众的期待值。

3. CHARACTER SETTING

The protagonists of the short film are the leading actors in various popular TV series that have been broadcasted and will be broadcasted by Tencent Video in 2022, including Yang Mi in “She And Her Perfect Husband”, Hu Ge in “Flowers”, and “Mirror Twin Cities”. Li Yifeng in “Menghualu”, Liu Yifei and Chen Xiao in “Menghualu”, Zhao Lusi and Yang Yang in “Let’s Try the World”, Wu Lei and Zhao Lusi in “The Star is Splendid”, Xiao Zhan and Ren Min in “Yu Gu Yao” , William Chan and Zhang Ruonan in “Light Up You”.

短片主角为2022年腾讯视频目前已播出和即将播出的各个热播电视剧中的主演，分别有《爱的二八定律》中的杨幂、《繁花》中的胡歌、《梦华录》中的刘亦菲和陈晓、《且试天下》中的赵露思和杨洋、《星汉灿烂》中的吴磊和赵露思、《玉骨遥》中的肖战和任敏、《照亮你》中的陈伟霆和章若楠等。

4. CAMERA VOICE DESIGN

The series of short films adopts a unified opening and ending, and uses 3D modeling to create. Because 2022 is the Year of the Tiger, a gift box and a tiger are modeled through the company’s modeling team, and the patterns and patterns drawn on them are mapped. The TV drama LOGO, with texture and lighting effects rendering and exporting the animation of opening the gift box and the animation of a cartoon tiger running around the red gift box, combined with the two-dimensional animation effects of golden auspicious clouds drawn on it and the festive texture of the Chinese red background, show that Tencent Video Hope and blessings for the coming of the Year of the Tiger in 2022.

系列短片采用了统一的片头与片尾，运用三维建模的方式进行创作，因为2022年是虎年，通过公司三维组建模出一个礼盒与一只老虎，为它们贴图上绘制好的图案与电视剧LOGO，加上质感与灯光等特效渲染导出打开礼盒的动画与卡通老虎绕着红色礼盒奔跑的动画，再结合上绘制的金色祥云二维动画特效与喜庆的质感中国红背景，表明了腾讯视频对2022虎年到来的期盼。

The scenes are mainly drawn in silhouette style. We combine the silhouette style with traditional Chinese culture. During the special period of the New Year, it will give the audience a sense of intimacy, so that the audience can keep their mood happy and increase their interest in short films and film and television dramas.

场景主要采用剪影风格绘制，我们将剪影风格与中国传统文化相结合，在新年这个特殊的时期，会给观众亲切感，从而使观众保持心情的愉悦，提高对短片、影视剧的兴趣。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPRS

—SCRIPTWRITER    /编剧&策划
SEN LIN YING HUA
—SPLIT MIRROR /分镜
   LIN JINGJING / ZHUANGYAN
—CONCEPTION /元素设计
MA ZEQI
—SCENE TEACHER /场景师
LI MINGYU
—DIRECTOR /导演
YIN SHUIZHI
—PRODUCTION /制片
ZHAO XIAOLIN / LAI ANNAI / WANG LIXIN
—ANIMATOR /动画师
   m / WANG JIAXU / YU QINTIAN
—CHECKER    /动检师
   ZHA WEIDONG
—EDITING    /剪辑
ZHAN YUEXI
—SYNTHESIS /合成
YIN LANPING
—SOUND&MIX    /音效/混录/录音
  CAOFENG—MUSIC /选曲
   SEN LIN YING HUA

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。