《腾讯广告鬼畜短视频》拼贴动画——安戈力文化

—Client / 出品方
腾讯广告
—Project name & type/项目名称&类型
腾讯广告暑假爆量鬼畜视频
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年7月13日
—Production cycle / 制作周期
5 days

1. BACKGROUND PROJECT

Summer vacation is the golden age of advertising. How to get more traffic exposure by staying at home, Tencent will tell you! This summer, Tencent’s advertising has played a new trick, making its employees become soul dancers. In the face of such novel ideas, what kind of magical and interesting interpretation will Angoli bring?

暑假可是广告投放的黄金时期，如何宅在家里就能获得更多的流量曝光呢，腾讯来告诉你！这个夏天腾讯广告又玩出了新花样，让自家员工当起了灵魂舞者，面对这样新奇的想法，安戈力又会带来怎样的魔性又趣味的演绎呢？

2. STORYBOARD

The designer made small animation elements full of screens, cute upgrades, big-character posters with cheerful and magical songs, catering to the current trend, making an advertisement interesting and fun, character cutouts combined with animation scenes, in pink and white Against the background of blue and white colors, repetitive slogans and employees’ exaggerated movements of ghosts and animals strengthen the memory points, so that the summer purchases are firmly in the hearts of customers.

设计师制作满屏的动漫小元素，可爱升级，大字报的广告语配合欢快魔性的歌曲，迎合了当下的潮流，让一则广告变得有趣好玩，人物抠出与动画场景结合，在粉白与蓝白的色彩背景下，重复性标语和员工夸张鬼畜的动作加强记忆点，使夏日买量稳不赔深入客户心里。

Summer vacation traffic competition is fierce, do you want to explode? Look for Tencent ads. Not only can they be placed accurately and deal with strategies in advance, but they can also be accurately captured, allowing advertisers to easily implement refined operations, helping advertisers to continue to improve their advertising efficiency, and they can keep up and bursting while staying at home. Super awesome, enjoy the sweet summer vacation.

暑假流量竞争激烈，想要爆量吗？认准腾讯广告，不但能精准投放，提前做好应对策略，还能够精准捕捉，让广告主轻松实现精细化运营，助力广告主持续提升投放效率，宅在家里也能嗨翻不停，爆量超给力，享受暑假甜蜜。

3. CHARACTER SETTING

An interesting creative advertisement requires not only the music and slogans of ghost animals, but also some cute elements, such as big-character posters and small cartoon illustrations, such as cute employees doing magical actions, combining fun with content accuracy.

一则有趣的创意广告，不仅需要鬼畜的音乐和标语，还需要配合一些可爱的元素，比如大字报和动漫小插画，比如可爱的男员工和女员工做着魔性的动作，将趣味性与内容准确性结合。

4. CAMERA VOICE DESIGN

“Summer vacation and long summer vacation, summer vacation traffic is first-rate…” “I love you, you love me, summer traffic is coming soon…”

With the magical background music countdown to enter the ghost world of soul dancers, let us dance in a loop!

“暑假长暑假欢，暑假流量一级棒……” “我爱你你爱我，夏日流量马上来……”

随着魔性的背景音乐倒计时进入灵魂舞者的鬼畜世界，让我们循环舞起来！

Tencent employees are the essence of the entire video, which reflects the cohesion of the brand, breaks the traditional propaganda style, and vividly and interestingly demonstrates the power of summer traffic.

腾讯员工是整个视频的精髓所在，体现了品牌的凝聚力，打破传统的宣传风格，生动有趣地展示了暑假流量的厉害之处。

Mirror sketch to show the effect

分镜草图展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧
BIAO LAN
—SPLIT MIRROR /分镜
WELDON ZHA
—CONCEPTION    /元素设计
HONG HE
—ORIGINAL PAINTER  /原画师
   SUI SUI
—SCENE TEACHER /场景师
SUI SUI
—COLOR SETTING /色定
SUI SUI
—DIRECTOR /导演
WELDON ZHA
—PRODUCTION /制片
WELDON ZHA
—ANIMATOR /动画师
   WELDON ZHA
—CHECKER    /动检师
WELDON ZHA
—EDITING /剪辑
HONG HE
—SYNTHESIS /合成
HONG HE
—SOUND&MIX    /音效
   m

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。