《腾讯PCG员工大会》MG动画—安戈力文化

—Client / 客户
腾讯科技（北京）有限公司
—Project name & type/项目名称&类型
PCG员工大会系列动画制作
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年12月28日
—Production cycle / 制作周期
30天

1. BACKGROUND PROJECT

Tencent PCG has been in the forefront of the industry and has made many significant contributions to Tencent. The light tracing animation of Tencent PCG staff conference symbolizes the hard work of Tencent staff. Efforts such as PCG’s to pack such a vast and complex line of business into one big division have played a role in the progress of the Chinese Internet. PCG involves short video, long video, news, animation and other fields.

腾讯pcg一直走在行业前列，为腾讯公司做出许多重大贡献。腾讯pcg员工大会的追光动画象征着腾讯员工的辛勤努力。像PCG这样将如此庞杂、复杂的业务线打包进一个大部门的操作，对于中国互联网进步起到作用。PCG涉及短视频、长视频、新闻资讯、动漫等各个领域。

2. STORYBOARD

Under the stars, Tencent penguins run in the woods. The story revolves around the theme of “chasing the light”. The elements in the story include the Anti-mafia Storm, taohuachu, Winter Olympics and henan flood, which embodies the spirit of “chasing light”.

星空下腾讯企鹅在树林中奔跑，该故事围绕“追光”主题展开。故事中的元素有扫黑风暴、桃花坞、冬奥会、河南水灾，体现了“追光”的精神。

星空下腾讯企鹅在树林中奔跑，该故事围绕“追光”主题展开。故事中的元素有扫黑风暴、桃花坞、冬奥会、河南水灾，体现了“追光”的精神。

3. CHARACTER SETTING

The QQ penguin in the picture is very cute. As a representative mascot of Tencent employees, it keeps running, witnesses many meaningful events, and finally marches towards the light.

画面中的QQ企鹅很可爱，它作为腾讯员工的代表吉祥物，不断地奔跑，见证了许多具有意义的事件，最后向着光亮前进。

4. CAMERA VOICE DESIGN

Starting from a forest in the dark night, QQ Penguin follows the light into each scene, which also represents Tencent’s continuous participation in China and events, and has made a lot of achievements! Tencent employees are just like this penguin, constantly following the light.

从暗夜的一片森林开始，QQ企鹅追随着光亮走入一个个场景，也代表着腾讯不断参与中国乃至事件的大事件，并取得了很多成就！腾讯的员工就和这只企鹅一样，不断追随着光芒。

Comparison of line draft and scene display

线稿与场景展示对比效果

Mirror sketch to show the effect

分镜展示

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
TENCENT
—SPLIT MIRROR /分镜
   KUN/ZEQI MA
—CONCEPTION /元素设计
ZEQI MA
—ORIGINAL PAINTER /原画师
    YANAN SHI
—MIDDLE PICTURE     /中间画
   ZEQI MA
—SCENE TEACHER    /场景师
YANAN SHI/ZEQI MA/
ZIWEN HUANG/AXIN/LILI/XIAOYANG
—COLOR SETTING /色定
  YANAN SHI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    m / JIAXU WANG
—SPECIAL EFFECT /特效师
  m
—CHECKER    /动检师
  m
—SYNTHESIS /合成
  m
—SOUND&MIX    /音效/混录/录音
    m/MUSI/JIAXU WANG

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。