《腾讯视频VIP虎年碰一碰》MG逐帧动画—安戈力文化

—Client / 出品方
腾讯视频
—Project name & type/项目名称&类型
腾讯视频VIP水墨动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年01月25日
—Production cycle / 制作周期
16 days

1. BACKGROUND PROJECT

Tencent video is online video platform, with popular content and professional media operation ability, aggregation is popular film and television, variety entertainment, sports, is a body comprehensive video content such as news and information platform, and through the PC, mobile terminal and a variety of forms such as sitting room products provide users with smooth hd video entertainment experience.

腾讯视频是在线视频平台，拥有流行内容和专业的媒体运营能力，是聚合热播影视、综艺娱乐、体育赛事、新闻资讯等为一体的综合视频内容平台，并通过PC端、移动端及客厅产品等多种形态为用户提供高清流畅的视频娱乐体验。

Tencent Video launched a campaign for VIP users to win lunar New Year benefits and gifts if they touch their mobile phones！

在虎年春节之际，腾讯视频针对VIP用户推出一个活动，用手机碰一碰，即可赢得新春福利和礼物！

2. STORYBOARD

In the amusement park, animals drive bumper cars happily. Fu Xiaohu met Goose Tony, goose Tony, calf met chick, mouse met snake, two Fu Xiaohu collided with each other. The bumper car game represents the “mobile phone touch” launched by Tencent Video.

新春氛围的游乐园里，小动物们快乐地开着碰碰车。虎小虎碰上鹅东尼，小牛碰上小鸡，小老鼠碰上小蛇，两只王小虎互相碰撞。碰碰车游戏代表着腾讯视频推出的“手机碰一碰活动”。

To draw the twelve zodiac animals into cute animal images, two cars collide at the same time, also means the arrival of the New Year. In addition, the animation combines traditional Chinese ink painting with lanterns, red clothes and other symbolic objects of the New Year.

将十二生肖画成可爱的动物形象，两车相撞的同时，也意味着新年的来临。除此之外，该动画结合了中国传统水墨画，并融入了灯笼、红色衣物等象征新年的物体，别有新意。

3. CHARACTER SETTING

Six little animals are given personality, different animals have different personalities, each one is very cute and vivid. The animals wear New Year’s costumes and play bumper cars happily.

Fu Xiaohu is the mascot of the Year of the Tiger. In the New Year, Fu Xiaohu beats drums and gongs to bring happiness and good luck to people.

六个小动物被赋予人格，不同的动物拥有不同的性格，每一只都很可爱和生动。动物们穿着新年的服饰，欢乐地玩着碰碰车。
福小虎是虎年的吉祥物，新的一年福小虎敲锣打鼓，为人们带来幸福和好运。

4. CAMERA VOICE DESIGN

This is a dynamic split-screen video. Ugly set the image to festive music and special effects to further enhance the New Year atmosphere. Ugly further enriched the line draft, vividly leaping out of the paper each animal.

这是一条动态分镜视频。ugly将画面配上喜庆的音乐和特效，进一步烘托新年气氛。ugly将线稿进一步丰富，将一个个动物生动地跃然纸面。

The line drawing shows the effect separately

线稿图单独展示效果

Mirror sketch to show the effect

分镜展示

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPRS

—SCRIPTWRITER    /编剧&策划
HUANSHIHUDONG
—SPLIT MIRROR /分镜
XUGUANG/ XUELING WU
—CONCEPTION /元素设计
  ZEQI MA
—ORIGINAL PAINTER /原画师
    ZHUANGYAN NIKE CHENG
—MIDDLE PICTURE   /中间画
    WENCHENG
—SCENE TEACHER    /场景师
  SANSAN/DENGDENG/TIANTIAN/MELO
—COLOR SETTING /色定
  NANNAN SHI
—DIRECTOR /导演
  ANNAI
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    M
—CHECKER    /动检师
    M
—SYNTHESIS /合成
  MINGYU CHEN
—SOUND&MIX    /音效/混录/录音
    LINGYUNYINGYUE
—VOICE ACTOR /配音演员
MUSICHUANMEI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。