《腾讯无障碍视频》三维动画——安戈力文化

—Client / 客户
腾讯
—Project name & type/项目名称&类型
《腾讯无障碍视频二期》三渲二动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2023年7月12日
—Production cycle / 制作周期
51 days

1. BACKGROUND PROJECT

More Love, more love. Tencent accessibility refers to Tencent’s provision of accessible services and products to people with disabilities to help them make better use of Tencent’s various online platforms and products. Design is not only beautiful and practical, we can also add warmth to it.

多一份关爱，多一分热爱。腾讯无障碍是指腾讯公司为残障人士提供无障碍服务和产品，以帮助他们更好地使用腾讯的各种在线平台和产品。设计不仅在于美观实用，我们更可以为其增添温暖。

In terms of visual expression, the 3D part above represents the effects brought by Tencent’s technology for people with disabilities on the surface, while the following represents Tencent’s silent support and care behind it. This screen is designed to showcase Tencent’s ability to provide support and assistance to people with disabilities while also hiding its contributions behind seemingly unintentional technological advancements. Humanistic care and technical assistance are equally important, and we can feel Tencent’s powerful and gentle power in these two aspects through the most intuitive graphical images in the film.

在画面表达上，上面3d部分是腾讯明面上为残障人士做的技术带来的效果，下面代表腾讯后面默默的支持和关怀。该画面设计为了展示腾讯在为残障人士提供支持和帮助的同时，也把自己的贡献隐藏在一个个看似不经意的技术便利之后。人文关怀和技术帮助同样重要，我们在影片中可以以最直观的图形画面感受到腾讯在这两个方面的强大和温柔的力量。

2. STORYBOARD

The goal of accessibility design is to make these products and services more inclusive and accessible to all users, regardless of whether they have visual, auditory, motor, or cognitive impairments.

无障碍设计的目标是使这些产品和服务对所有用户都更加包容和易于访问，无论他们是否有视觉、听觉、运动或认知方面的障碍。

In terms of screen design, Tencent aims to showcase its achievements in the field of technology for people with disabilities, as well as its silent support and care behind it. The 3D part above symbolizes Tencent’s innovation and progress in technology for people with disabilities, and the application of these innovations and technologies has brought more convenience and comfort to people with disabilities. For example, Tencent has launched a series of exclusive applications and services for people with disabilities, making their lives more convenient and comfortable. These technologies and services include voice screen reading, WeChat care mode, accessible AI assistance, and more.

The projection below represents Tencent’s attention and support for people with disabilities. Tencent not only provides technical assistance to people with disabilities, but also provides support and care for them in social welfare. Organize public welfare activities to provide care and assistance to people with disabilities, allowing them to feel the warmth and care of society.

画面设计上，为展现腾讯在残障人士技术领域的成就以及在背后的默默支持和关爱。上面的3D部分象征着腾讯在残障人士技术方面的创新和进步，这些创新和技术的应用为残障人士带来了更多的便利和舒适。比如，腾讯推出了一系列残障人士专属的应用程序和服务，使他们的生活更加便捷和舒适。这些技术和服务包括语音读屏、微信关怀模式、无障碍AI辅助等等。而下面的投影部分则代表着腾讯对残障人士的关注和支持。腾讯不仅仅是在技术上为残障人士提供帮助，还在社会公益方面为残障人士提供了支持和关怀。组织公益活动，为残障人士提供关爱和帮助，让他们感受到社会的温暖和关爱。

3. CHARACTER SETTING

We continue the design of a phase, in the first phase of the line based on a small idea-the continuous extension of the line for the rope, full of human care design and love let us close together.

This short film features a continuous line of images and text data showing Tencent’s achievements in accessibility in recent years.

我们延续了一期的设计，在一期线条的基础上进行了小巧思——不断延伸的线条换为了绳子，充满人文关怀的设计与热爱让我们紧紧环绕在一起。

本片运用一根绳索不断地延伸并搭配图片与文字数据，展示了腾讯近些年为无障碍事业做出的种种成就，极简风格是本次短片的特色。

4. CAMERA VOICE DESIGN

In the effect of the rope, we use 3DMAX for three-dimensional production, the rope will be extended into a variety of image movements, such as heartbeat, open eyes, walking… At the same time, AE is used to make the projection of the rope, which adds the real sense to the picture.

在绳索的效果上，我们运用3DMAX进行三维制作，将绳索延展变形为各种形象运动，如心跳，睁眼、行走…同时运用AE制作了绳索的投影，为画面增加真实感。

Character line draft and color display contrast effect
角色线稿与上色展示对比效果

The significance of accessibility promotion lies in promoting social inclusiveness and equality, providing fair opportunities and rights for all. It not only reflects the progress and level of civilization of a society, but also brings innovation and competitive advantages to enterprises and organizations. Accessible design is not only an obligation, but also a respect and care for human society.无障碍推广的意义在于促进社会的包容性和平等，为所有人提供公平的机会和权利。它不仅体现了一个社会的进步性和文明程度，也为企业和组织带来了创新和竞争优势。无障碍设计不仅仅是一种义务，更是一种对人类社会的尊重和关爱

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  RUOYU MA
—SPLIT MIRROR   /分镜
JIAXIN FENG
—SCENE TEACHER   /场景师
ZEQI MA
—PRODUCTION /制片
  RUOYU MA
—ANIMATOR /动画师
    PENGPENG/CHENG ZHAN MINHUI ZHOU/SHENGBAI CHEN
—CHECKER    /动检师
  MINHUI ZHOU
—SYNTHESIS    /合成
  CHENG ZHAN
—SOUND&MIX /音效/混录/录音
    ZHONGYONG CHEN
—VOICE ACTOR /配音演员
  ZHONG CHENG JIA YIN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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