《UGLY-2023精彩作品回顾》MG动画——安戈力文化

—Client / 出品方
安戈力
—Project name & type/项目名称&类型
MG动画/逐帧动画/三维动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2023年1月1日-2023年12月31日
—Production cycle / 制作周期
365 days

1. BACKGROUND PROJECT

With a flick of our fingers, our 2023 has also come to a smooth end. This year is the first year of the COVID-19 pandemic and another year for us to persist in making animations. We have gained many new friends and gained a better understanding of many old friends。

弹指一挥间，我们的2023也已顺利收官。这一年，是疫情开放的第一年，是我们坚持做动画的又一年，收获了很多的新朋友，也更加了解了很多的老朋友，

Looking back at the time we have gone through, the setbacks we have experienced, and the works we have achieved, they are all witnesses of our joint efforts!回看那些走过的时光，经历的挫折，成就的作品，都是我们共同努力的见证！

2. STORYBOARD

Continuously breaking through is the key to growth and progress. This year, Angoli has integrated frame by frame animation, 3D animation, and original music into MG animation, improving quality through details and creating more cost-effective products for customers is our unchanging goal. At the same time, we are exploring the application of artificial intelligence and exploring this new path that has emerged from the times.

不断突破，是成长与进步的关键。这一年，安戈力将逐帧动画、三维动画、原创音乐融入到MG动画之中，通过细节提高品质，为客户打造更具性价比的产品是我们不变的目标。同时，我们开始探索人工智能的运用，在时代衍生出的这条崭新道路上进行摸索。

Through quality control, summarizing every failed experience, self-learning analysis, colleagues also continue to grow. We have experienced failure, stayed up all night, tasted flowers and applause, no matter which outcome, it is a unique experience for us.

通过对质量的把控，每一次失败的经验总结，自我的学习分析，同事们也不断成长。我们有体验过失败，熬过通宵，也品尝过鲜花与掌声，不管哪一种结果，都是我们独一无二的经历。

This year, we began to incorporate a lot of frame by frame effects into our works, such as using frame by frame fluid dynamics, flying dragons in the sky, and small maids at Tang Palace banquets. The exaggerated deformation and delicate performance are the highlights added to the film, and frame by frame drawing can make the picture more rich and detailed. Whether it is the character’s clothing, expressions, or the background architecture and environment, they are all presented in detail.

这一年，我们开始在作品中大量结合逐帧效果，例如，利用逐帧绘制流体动态、在天的飞龙、唐宫夜宴的小侍女。夸张的变形、细腻的表演是片子中的增添的亮点，逐帧的绘制可以让画面更加丰富和具有细节，无论是角色的服饰、表情，还是背景的建筑和环境，都得到了精细的呈现。

The presentation of three-dimensional animation in three-dimensional space makes the picture more profound and layered. The audience can feel a strong sense of space, as if they are physically present.

三维动画在立体空间上的呈现使画面更具深度和层次感。观众可以感受到强烈的空间感，仿佛身临其境。

Presenting high-definition details and perfect effects through precise lighting and material rendering. This makes the animation more realistic, bringing a strong visual impact to the audience and providing high-quality visual presentation.

通过精确的光照和材质渲染，呈现出高清的细节和完美的效果。这使得动画画面更加逼真，给观众带来强烈的视觉冲击力，提供了高质量的视觉呈现。

In terms of color usage, different styles have also been tried, including simple black and white combinations, as well as bright and vibrant rainbow colors

在色彩的使用上，也尝试了不同的风格搭配，有简约的黑白配，也有鲜艳亮丽的彩虹色。

The luxurious black and gold color scheme, as well as the cool red and black contrasting colors.有华贵的黑金色系，也有高冷的红黑撞色。

The service field is even broader and unrestricted, spanning different fields such as healthcare, skincare, science popularization, public welfare, footwear and clothing, festivals, and concepts,

服务领域更是广而不受限制，横跨医疗、护肤、科普、公益、鞋服、节庆、概念等不同行业。

The types of works cover popular science explanations, conceptual expressions, and abstract art. We have been exploring how to convey the ideas expressed in the film to the public through different ways of expression.

作品类型涵盖了科普说明、概念表达、抽象艺术，我们一直在探索如何通过不同的表达方式，向大众传达影片所表达的理念。

Collage is our strength, but it’s not limited to that. Fresh ancient style scenes, exaggerated perspective angles, and cool transitions are also expressions that we are good at.

拼贴风格一直是我们的长项，但我们却不仅限于此。清新的古风画面、夸张的大透视角度、酷炫的转场也同样是我们所擅长的表达方式。

3. CHARACTER SETTING

This year, we also completed various character designs, including New Year’s bunnies and cartoon characters, including handsome sports boys and cute sunny boys. Standardized character design ensures that all characters in the animation maintain a consistent visual style, which helps enhance the overall sense of the animation and makes it easier for the audience to immerse themselves in the world of the animation. Meanwhile, a consistent visual style also helps to enhance the brand image of animation.

这一年，我们也完成了各种角色设计，设计过新年的兔子、卡通的人物形象，有俊朗的运动少年，也有可爱的阳光少年。规范的角色设计确保了动画中所有角色在视觉风格上保持一致，这有助于增强动画的整体感，使观众更容易沉浸在动画的世界中。同时，一致的视觉风格也有助于提升动画的品牌形象。

4. CAMERA VOICE DESIGN

Splitting is an important aspect in determining the quality of a film, and the composition and presentation of the image will be a key focus in 2023. A good picture technique will bring a refreshing experience in the perception. Conventional picture forms cannot stand out in today’s Internet era with numerous advertisements. Only by constantly pushing through the old and bringing forth the new can we reap more excellent works.

分镜是奠定一个影片质量好坏的重要环节，画面构图、表现形式是2023年着重的关注点。好的画面手法会给人在观感上带来耳目一新的体验，常规的画面形式无法在现今广告繁杂的互联网时代脱颖而出，只有不断推陈出新才能收获更多的优秀作品。

Our requirements for sketches are to have black and white relationships in the image, rich scene settings, depth of field representation in the front, middle, and back, as well as design instructions for mirror transitions. All of these conditions are indispensable.

我们对草图的要求便是需要具备画面的黑白关系、丰富的景别设置、前中后的景深表现，以及运镜转场的设计说明，上述条件缺一不可。

Clear and clear sketch design can effectively convey creative ideas with half the effort. Sketching design provides an intuitive visual reference for scene drawing, allowing customers to more intuitively feel the effects of elements in the scene, and thus propose targeted modification suggestions and effect optimization, laying a foundation for scene drawing in the early stage.

清晰明朗的草图设计，能够事半功倍地将创意理念传达。草图设计为场景绘制提供了直观的视觉参考，能够让客户更加直观地感受到元素才场景中的效果，从而针对性地提出修改意见与效果优化，为场景绘制打下前期基础。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
XING CHEN / XIAOLIN ZHAO JIANYU LIU / YUXIN LIU
—STORYBOARD /分镜
LEGUAN CHEN / JIALE CAI
—SCOUTING       /勘景
HAIQUAN LU
—CONCEPTION    /元素设计
YUNWANG
—ORIGINALPAINTER /原画师
   ZEQI MA
—MIDDLEPICTURE /中间画
YANG HU
—SCENE TEACHER /场景师
NA GUO
—COLOR SETTING /色定
XINGJIA HOU
—DIRECTOR    /导演
SHUIZHI YIN
—PRODUCTION   /制片
LIJUAN ZHUANG / WELDON SISSI / YAOZHOU YU
—ANIMATOR /动画师
   m / JIAXU WANG / WENFENG CHEN SHENGBAI CHEN
—SPECIAL EFFECT   /特效师
MINHUI ZHOU / YUROU CHEN
—CHECKER /动检师
SHUIZHI YIN

—EDITING    /剪辑
YAOZHOU YU
—SYNTHESIS    /合成
QIAN HUANG
—SOUND&MIX    /音效/混录/录音
   FENG CAO

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.