《万科618》MG动画——安戈力文化

—Client / 出品方
东莞市万科房地产有限公司
—Project name & type/项目名称&类型
万科618MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年06月15日
—Production cycle / 制作周期
5 days

1. BACKGROUND PROJECT

In June, Vanke did something! Lucky draw for 3 consecutive days, super benefits, super categories and super value discounts! What are the discounts and gifts? Ugly takes you to find out.

6月万科搞事情啦！连续3天的抽奖，超多福利，超多品类，超值优惠！都有什么优惠与好礼呢？UGLY带你探个究竟。

2. STORYBOARD

The 618 list is bursting, and Vanke is all inclusive! Watch the live broadcast and grab ten thousand big brands! I want to gather all three pieces of Dyson and come to Vanke live studio! If you want a skin care kit that you can’t bear to use at ordinary times, come to Vanke live studio! If you can’t grab Huawei’s mobile phone in jd.com, come to Vanke live room! For 3 consecutive days, the Tiktok live broadcast room will draw a lottery on the whole point, and 100% of your 618 will be awarded. If you want to realize the freedom of crayfish, come to the Vanke live broadcast room! Want to know the latest and complete real estate discount, come to Vanke live room! Want to buy a house with a maximum of 340000 yuan in the whole year, come to Vanke live room!

618榜单爆款，万科全包啦！看直播抢万份大牌好礼！想集齐戴森三件套，来万科直播间！想要平时舍不得用的护肤套装，来万科直播间！在京东抢不到华为手机，来万科直播间！连续3天抖音直播间整点抽奖，100%有礼承包你的618想实现小龙虾自由，来万科直播间！想了解最新最全楼盘优惠，来万科直播间！想要全年最大34万元购房券，来万科直播间！
At a cost of tens of millions, Vanke made a big and big event in June! There are all you want, Huawei, Dyson, the mystery of sea blue… 10000 big brand gifts. The live room is free of charge, 10000 Jin of lobster is full, and the million yuan purchase subsidy is limited to seconds.

斥资千万，仅此一次6月万科搞大大大大大大事！你想要的，这里都有，华为、戴森、海蓝之谜……10000份大牌好礼。直播间免费抽，万斤龙虾吃到饱，百万购房补贴限时秒。
Super benefits, super categories and super value discounts will be available from June 15 to 17. At 7:00 every night, Vanke Tiktok live broadcast room, Tiktok search, and Vanke will not miss it!

超多福利、超多品类、超值优惠，尽在6月15-17号，每晚7点，万科抖音直播间，抖音搜索，东莞万科点击关注不错过！

3. CHARACTER SETTING

The animation starts with a small spherical pattern element and quickly enters a jumping and exciting rhythm. Show the benefits of Vanke 618 live broadcast in the form of dynamic design of text and illustrations, bringing vitality and attraction to animation. Each piece of information can be combined and expressed in a comprehensive and focused manner. At the end of the animation, insert an information poster for collective display.

动画由小球形图案元素开场，快速进入跃动激昂的节奏。通过文字与插画的动态设计的表现形式展现万科618直播的优惠，为动画带来活力与吸引力。每个信息都得以组合表现，全面且突出重点。动画的最后，插入一张信息海报予以集合展示。

As a live broadcast propaganda with super benefits, the propaganda copy can not be without passionate information output and repeated exposition of key information points. The auxiliary effect of the output on the screen can not be achieved without the coincidence of element repetition and tone. The perspective layout with three-dimensional sense is designed to make the animation more hierarchical. All designs are based on the communication purpose of this animation, and everything starts from the needs.

作为一场超多超优惠福利的直播宣传，宣传文案少不了激情澎湃的信息输出及关键信息点的重复阐述。而画面上对输出效果的辅助，也少不了元素重复与基调的契合。加以有立体感的透视排版等设计，使动画更具层次。所有设计，都基于这支动画的传播目的，一切从需求出发。

4. CAMERA VOICE DESIGN

This animation is designed to make the highlights of the activity information and the required visual communication effect, and cooperate with the subtitles closely connected with the live broadcast information to make the relevant patterns to visualize the text information. It is also processed with slot machines, mobile phones and character actions to make it more interesting and add the picture level and rhythm.

此动画，将活动信息的亮点与所需要的视觉传播效果上予以制作设计，配合与直播信息紧密相连的字幕，制作相关图案进行文字信息视觉化，并以老虎机、手机、人物动作等加以处理，使之更具趣味性，增添画面层次与节奏。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
YUEYING LAI
—SPLIT MIRROR /分镜
  YUEYING LAI
—CONCEPTION    /元素设计
  JINGJING LIN
—ORIGINAL PAINTER /原画师
    YAN ZHUANG
—MIDDLE PICTURE     /中间画
    YAN ZHUANG
—SCENE TEACHER    /场景师
JINGJING LIN
—COLOR SETTING /色定
  JINGJING LIN
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  YUEYIN LAI
—ANIMATOR /动画师
    YONG LIU
—CHECKER    /动检师
  YONG LIU
—SYNTHESIS /合成
  YONG LIU
—SOUND&MIX    /音效/混录/录音
    YONG LIU
—MUSIC     /选曲
  YONG LIU
—VOICE ACTOR /配音演员
  ADONIS

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。