《万科金色家园》实拍结合动画——安戈力文化

—Client / 客户
万科
—Project name & type/项目名称&类型
金色家园实拍结合动画宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年8月15日
—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

Red, orange, yellow, green, dotted with stars, began to embellish this spring, telling us that the footsteps of summer are coming quietly. The cycle of life makes people want to take a breath and escape from this troubled world. No, UGLY has joined hands with Vanke Golden Home to create a relaxed and happy home for everyone, allowing you to enjoy the beauty of vacation in your home. Remember, take your time, and live.

红、橙、黄、绿，星星点点，开始点缀这个春天，告诉我们，夏天的脚步也正在悄然而至。周而复始的生活，让人不禁想喘口气，逃离这个纷扰的世界。这不，UGLY携手万科金色家园，为大家打造了轻松、愉快的家园，让你在家园中畅享假期的美好。记得，花点时间，去生活。

2. STORYBOARD

Home – the most intuitive feeling is comfort and warmth, you can be free and do whatever you want. Secondly, it is convenience, the things you need and the food you want to eat are within easy reach. In modern society, home is more like a safe haven, giving people the relaxation of body and mind and the pleasure of the five senses.

家——给人最直观的感受就是舒适和温暖，可以自由自在，做任何想做的事。其次，就是便捷，需要的东西，想吃的美食，在咫尺之间就能触及。在现代社会里，家更像是一个避风港，给人身心的放松以及五感的愉悦体验。

Take your time and live. This is the life philosophy that Vanke Golden Home wants to convey to the public. Following the anthropomorphic Xiaohua and Lvzi’s perspective, we visited the surrounding characteristic facilities of Vanke Golden Home to check in. There are shopping districts, cinemas, parks… Xiaohua is hungry, and there is a gourmet restaurant next to it. , Just watch a movie if you are in a bad mood, in fact, life is like this, if you are unhappy, you have to coax.

花点时间，去生活。这是万科金色家园想要传递给大众的生活理念。跟随拟人化的小花以及绿子的视角，我们一同游历了万科金色家园的周边特色配套设施打卡，有商圈、有电影院、有公园……小花肚子饿了，旁边就有美食店，心情不好就看场电影，其实，生活就是这样，不开心了，就要哄着。

3. CHARACTER SETTING

In life, of course, there are friends! The fresh and refined little flower turns into Luzi’s best friend. Using fresh and lovely elements, the concept of “spend some time and live” is perfectly revealed. Why don’t you call your friends to join Xiaohua and this weekend? Green child’s journey!

生活里少不了的，当然有小伙伴啦！清新脱俗的小花，化作绿子最好的朋友，利用清新、可爱的元素，将“花点时间，去生活”的理念，完美流露出来，不如这个周末，就叫上小伙伴一同加入小花和绿子的旅途吧！

4. CAMERA VOICE DESIGN

This film is produced in the form of real shooting combined with animation. Through the lens of anthropomorphic flowers and green children, we can experience the comfort and pleasure of Vanke Golden Home together. The combination of animation adds a touch of bright color to the film, embellishes the living space of Vanke, and lights up ordinary and ordinary life.

本次的影片是以实拍结合动画的形式来制作，通过拟人化的小花与绿子的镜头，一同领略万科金色家园的舒适与愉悦。动画的结合，给影片增添了一抹亮丽的色彩，点缀了万科生活空间，点亮了平凡、普通的生活。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
YUEYIN LAI
—SPLIT MIRROR /分镜
  YUEYING LAI
—SCOUTING /勘景
  LNAPING YIN
—CONCEPTION    /元素设计
  HONG HE
—ORIGINAL PAINTER /原画师
    YIBING LIN
—MIDDLE PICTURE     /中间画
    XIAOLI WANG
—SCENE TEACHER    /场景师
JIAXU WANG
—COLOR SETTING /色定
  TONG YU
—DIRECTOR /导演
  SHUIZHI YIN

—PRODUCTION /制片
YUEYIN LAI
—ANIMATOR /动画师
    JIAXU WANG
—SPECIAL EFFECT /特效师
  M PENG WANG
—CHECKER    /动检师
  WEIDONG ZHA M
—EDITING /剪辑
  JIAXU WANG
—SYNTHESIS /合成
  JIAXU WANG
—SOUND&MIX    /音效/混录/录音
    JIAXU WANG
—MUSIC     /选曲
  HAIQUAN LU
—VOICE ACTOR /配音演员
  DAYYINPEIYIN MIAOYINGPEIYIN

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。