《厦门大白科技》MG动画——安戈力文化

—Client / 客户
厦门大白科技有限公司
—Project name & type/项目名称&类型
厦门大白科技MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2020年12月31日
—Production cycle / 制作周期
15days

1BACKGROUND PROJECT

Wenqing City, Xiamen, is also the capital of design and Sanitary Silicon Valley. The port here transports sanitary ware brands to all parts of the world, among them is our “treasure warm man”-Dabai!

 文青城市厦门,也是设计之都,卫浴硅谷。这里的港口,输送着去往全球各地的卫浴品牌,其中就有我们的“宝藏暖男”——大白! 

2STORYBOARD

From the map of the world to the islands of Xiamen, ships to the world depart from here. Based on the outline of Xiamen Island, the illustrator sketched it, and the Gulangyu Ship and the Red Dot Design Museum presented them one by one. Export ships carry sanitary products exported from here to various places.

从世界版图到厦门岛屿,通往全球的船只从这里出发。根据厦门岛的形状轮廓,插画师将它缩略绘制,鼓浪屿轮船,红点设计博物馆一一呈现。出口船只运载着从这儿出口的卫浴产品去往各地。

Hi, when it comes to Xiamen, everyone knows that Gulangyu Wenqing petty bourgeoisie.In fact, he is not only a city of romance, but also a city of design. The world’s largest Red Dot Design Museum is located in Xiamen.Secretly tell you, this is still the global sanitary Silicon Valley~

Hi,提到厦门,人人都知鼓浪屿文青小资。其实,他不仅是浪漫之城,更是设计之都,全球最大的红点设计博物馆就在厦门。偷偷告诉你,这里还是全球卫浴硅谷哦~

The faucet can rinse your mouth, break through gravity, bid farewell to the cups, and rise up!

龙头可漱口,突破地心引力,告别杯具,风生水起!

The shower can be kept at a constant temperature, rejecting the cold and hot, precise temperature control, like a spring breeze!

花洒可恒温,拒绝忽冷忽热,精准控温,如沐春风!

The toilet will be obedient, considerate such a tacit understanding, mighty and almighty, and the mission must be achieved!

马桶会听话,体贴如此默契,威猛全能,使命必达!

Design Out of Circle, German Red Dot, German iF, Japanese Gmark, American IDEA, Grand Slam of the four highest design awards in the world。

设计出圈,德国红点,德国iF,日本Gmark,美国IDEA,全球四大设计最高奖大满贯 。

3CHARACTER SETTING

Dabai, who was awarded the title of “Treasure Warm Man in the Bathroom Industry”, made his debut in the C position; the precise temperature-controlled shower makes people have a completely different state; the leader who speaks on the podium; the “Lei Ge” who picks the white; and the decoration of the new house For newlyweds, the characters are presented in different scenes and environments with different designs and expressions.

被授予“卫浴界的宝藏暖男”称号的大白C位出道;精准控温的淋浴让人拥有完全不一样的状态;讲台上发言的领导;pick大白的“雷哥”;还有装修新房的新婚夫妻,人物形象在不同场景与环境下呈现的有着不用的设计与表现。

4CAMERA VOICE DESIGN

The iconic red-tile house in Xiamen, the Gulangyu coast with many tourists, and the double-storey museum-Red Dot Design Museum, located next to the airport, we enter Xiamen visually as soon as we begin.

厦门标志性的红瓦房, 游客众多的鼓浪屿海岸,坐落在机场边的双层博物馆-红点设计博物馆,一开篇,插画师从视觉上就带我们就进入了——厦门。

The sanitary ware brand here is Dabai, who wants to be a good sanitary ware that warms the Chinese people, with constant temperature showers, clean faucets, smart toilets, and a perfect sanitary experience to make you shine!

坐落在这里的卫浴品牌大白,一心想做温暖国人的好卫浴,恒温花洒,洁净龙头,智能马桶,完美的卫浴体验让你眼前一亮!

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5SPECIAL EFFECTS 

 6SPECIAL EFFECTS

7HD WALLPAPERS 

—SCRIPTWRITER /编剧&策划
WANG YI
—SPLIT MIRROR /分镜
AN NAI
—CONCEPTION /元素设计
YUAN LIU
—ORIGINAL PAINTER /原画师
YIBING
—SCENE TEACHER /场景师
LI MINGYU
—COLOR SETTING /色定
XIAOYUAN / HUIHUI
—PRODUCTION /制片
SISSI / AN NAI
—ANIMATOR /动画师
HE HONG
—SPECIAL EFFECT /特效师
WANG PENG
—CHECKER /动检师
SHUIZHI YIN

8. ON SHOT

9UGLY INTRODUCTION


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