《小麦计划》MG动画——安戈力文化

—Client / 出品方
快手磁力引擎×优酸乳

—Project name & type/项目名称&类型
《小麦计划》MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2022年09月26日

—Production cycle / 制作周期
28days

1. BACKGROUND PROJECT

The special “wheat plan” of magnetic engine new market well commercial celebrities officially released three incentive policies, selected 150 Kwai high-quality talents to form ten play methods “combination resource package”, and worked together with brand customers and agents to play Kwai talent marketing.

磁力引擎新市井商业红人专项“小麦计划”正式发布三大激励政策，精选150位快手优质达人组成十大玩法“组合资源包”，携手品牌客户与代理商，共同玩转快手达人营销。

2. STORYBOARD

Magnetic Engine Wheat plans to join hands with Angoli to bring you the first and second episodes of animation, the first episode of Kwai X Hawthorn Yogurt, and the second episode of Kwai X Beauty Talent. The plan aims to help all parties achieve the marketing mode innovation of “platform+talent+brand” linkage through the integration of content and incentive, and help the brand achieve business growth.

磁力引擎小麦计划携手安戈力为大家带来第一第二集动画，第一集快手 X 山楂优酸乳，第二集快手X美妆达人。该计划旨在通过内容与激励一体化，联动各方完成“平台+达人+品牌”联动的营销模式创新，助力品牌实现生意增长。

3. CHARACTER SETTING

The Wheat Plan is a series of animations. The style of the pictures is simple and vigorous. The animation scenes are mainly composed of fixed background colors, cartoon elements and anchor pictures. The highlights of the content are highlighted through the anchor silhouettes and keywords. The overall simplicity is not simple.

小麦计划为系列动画，画面风格为简约活力风，主要以固定的底色搭配卡通元素及主播画面来构成动画场景，通过主播剪影与关键字突出内容重点，整体简约而不简单。

Youth taste, too much aftertaste! What is the taste of yoghurt in your childhood memory? Yiliyou Yogurt and Kwai Wheat Talent unlock the sweet and sour taste in memory! With the green background as the main match, the anchor screen and the newly launched taste “hawthorn” of Yoyoghurt complement each other, realizing the match of “red with green”, making the elements perfectly integrated, and making the screen lively and harmonious.

青春滋味，太多回味！你童年记忆中的优酸乳是什么味道呢？伊利优酸乳携手快手小麦达人解锁记忆中的酸甜好滋味！以绿色背景为主搭配主播画面与优酸乳新推出口味“山楂”相互配合，实现了“红配绿”的搭配，让元素完美融合，让画面活泼又和谐。

Mirror sketch to show the effect

分镜草图展示效果

Walk towards the “beauty” and move her economy! Magnetic Engine Wheat Plan selects high-quality beauty talents to help many domestic beauty brands create product popularity with super grass planting power. The screen is dominated by lavender and light blue, and the background color is enriched with fluid elements and plastic paper sense. The whole short film is full of fashion and freshness, focusing on the fashion point of beauty products; The whole film of wheat element has appeared, which plays a role in enriching the picture and emphasizing the wheat plan.

向“美”而行，打动她经济！磁力引擎小麦计划精选优质美妆达人，以超强种草力，助力众多国货美妆品牌打造产品流行力。画面由淡紫色与浅蓝色为主，用流体元素及塑料纸质感丰富底色，时尚清新充满了整个短片，主打美妆用品时尚点；其中小麦元素全片都有出现，起到丰富画面及强调小麦计划的作用。

In both animations, the characters are played by rolling, and the rotation and translation of the material are combined to make the picture vivid and not monotonous.

两部动画中都有采用文字滚动播放出现，结合素材的旋转平移，使画面生动不单调。

Wheat plans to tailor the best combination of talents for customers, enabling the brand to ignite the marketing of new products.

小麦计划为客户量身匹配最优达人组合，赋能品牌引爆新品上市营销。

Character line draft and color display contrast effect

线稿与上色展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  YILING
—SPLIT MIRROR    /分镜
    XIAOLIN ZHAO
—CONCEPTION   /元素设计
    MINGYU LI   ZEQI MA / GONGCHEN YIBIN / WANGYUN
—SCENE TEACHER /场景师
  MINGYU LI   ZEQI MA / GONGCHEN / YIBIN / WANGYUN
—COLOR SETTING /色定
  MINGYU LI / ZEQI MA
—DIRECTOR       /导演
  SHUIZHI YIN
—PRODUCTION     /制片
  XIAOLIN ZHAO
—ANIMATOR    /动画师
    MINGHU ZHOU / SHIGUO WANG / MUZI YINGDAN LIU /
JIAXU WANG / BOLIANGTANG
—CHECKER    /动检师
  M
—SYNTHESIS       /合成
MINHUI ZHOU / SHIGUO WANG
  MUZI—SOUND&MIX /音效/混录/录音
  MINHUI ZHOU / MUZI
—VOICE ACTOR    /配音演员
    A ZU

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。

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