血滴宝宝IP设计&安戈力

—Client / 客户
南宁中心血站献血办
—Project name & type/项目名称&类型
血滴宝宝IP设计
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2020年10月26日
—Production cycle / 制作周期
10days

1. BACKGROUND PROJECT

What is IP design? P stands for intellectual property, that is, intellectual property rights. It may be any form of entertainment such as cartoons, games, novels, movies, brand images, etc., when it is supported by content and can be continuously created, it may even be someone or a famous quote. Words have the potential to become IP. The purpose of IP is:Improve the recognition of the precise crowd.Increase attractiveness to potential crowds.Image design with a main axis for business output

什么是IP设计？P即intellectual property，也就是知识产权，可能是动漫游戏、小说电影、品牌形象等等任意一种娱乐形态，在有内容支撑并可被持续创作的情况下，甚至是某人或是名言趣话都有成为IP的潜力。IP的目的在于：提高精准人群的认同度；增加对潜在人群的吸引力；为业务输出有主轴的形象设计。

2. STORYBOARD

Generally speaking, the creation process of the IP image is similar to the design process, and both need to go through the stages of research, analysis, conception, and creation. Research and analysis: As designers, we must first know what we are going to do? For whom? What do our users need? In the process of creating the IP image of Yong Xiaohe, tapping its value, spirit, and tone is an indispensable step. This is also the most important step in all stages. If a firm foundation is not laid, then the house will collapse.

一般来说，IP形象的创作过程与设计过程大同小异，都需要经历研究分析、构思、创作阶段。研究分析：作为设计师，首先我们要知道自己要做什么？为谁服务？我们的用户需要什么？在邕小合IP形象创作过程中，挖掘它的价值、精神、调性是不可缺少的步骤，这也是所有阶段中最重要的一个步骤，如果没有打下一个牢固的地基，那么这房必塌。

Through collecting, consulting and understanding relevant information about Nanning blood station and IP design, the content of the research and analysis is sorted, summarized, and summarized, and then a design concept is made for the image of Yong Xiaohe’s IP.

通过搜集，查阅、了解关于南宁血站和IP设计的相关资料，对研究分析的内容进行整理、归纳、总结，再针对邕小合IP形象做一系列设计构思。

3. CHARACTER SETTING

It’s really not easy to make original designs. This IP image was created by the designer with a lot of effort, and there are probably no fewer than dozens of them for reference. First, you have to have an idea in your mind, and then outline it bit by bit. After you finish it, you need to modify it repeatedly. Perhaps a little inconsistency will make you rework the entire work. The following are a few rejected drafts by the client.

做原创设计真的很不容易，这个IP形象是设计师花费比较多的心思去完成的，光参考大概就找了不下几十个。首先在脑海里面要有一个思路，然后一点一滴勾勒出来，完成之后就是反复地修改，也许一个点的不协调，都会让你把整个作品再重新改一遍。以下就是几稿被客户否定的废稿。

Final conception stage: Characterized image design, living in the story is called a character; from invisible blood drops to human physical characteristics, making the movements richer, enhancing the expressive power of simulated humans, and the improvement of expressive power brings greater Creation possibilities; emotional positioning, Yong Xiaohe’s IP image also gives it human emotional characteristics, such as love to laugh, love to eat, sleep, and love to hug, etc. These emotional resonance points.
最终构思阶段：有性格的形象设计，生活在故事里才叫角色；从无形的血滴演变成人类形体特征，使动作更丰富，增强模拟人类的表现力，则表现力的提升带来更大的创作可能性；情感定位，邕小合IP形象也赋予它人的情感特征，比如爱笑爱吃爱睡觉，喜欢拥抱等等，这些情感共振点。

4. CAMERA VOICE DESIGN

Creation stage: vivid design, in order to highlight the characteristics of blood drops, the main color red of blood drops is used on Yong Xiaohe’s body; the head is in the shape of blood drops, which is highly recognizable; the crown and clothing are integrated into the Zhuang people Clothing elements express a special language designed by designers to promote national culture and aesthetic needs.

创作阶段：生动化设计，为了突出血滴特点，在邕小合身体上使用了血滴的主色调红色；脑袋为血滴的形状，辨识度高；头冠和服装则是融入了壮族人民的服饰元素，表达了设计者为弘扬民族文化和审美需求，而设计的一种特殊语言。

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

5. SPECIAL EFFECTS

6. ON SITE

7. HD WALLPAPERS

—PRODUCTION /制片

Weldon Zha

—ANIMATOR /动画师
Lili

8. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。