《亚运中秋》MG动画——安戈力文化

—Client / 客户
支付宝
—Project name & type/项目名称&类型
《亚运中秋》逐帧结合MG动画
—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年9月20日
—Production cycle / 制作周期
22 days

1. BACKGROUND PROJECT

The Hangzhou Asian Games, the third international multi-sport event of the highest standard in Asia hosted by China, not only demonstrates China’s strength and influence in the field of sports, at the same time, it also presents the unique charm and culture of Hangzhou. In this lively and extraordinary feast, with the full moon and People’s good wishes for reunion, the mid-autumn Festival as promised. This tropospheric film and television, together with UGLY to create this frame-by-frame & mg animation with a strong atmosphere of the theme of large-scale national atmosphere. Let’s throw ourselves into this feast together.

杭州亚运会，作为中国第三次举办的亚洲最高规格的国际综合性体育赛事，不仅展示了中国在体育领域的实力和影响力，同时也呈现了杭州这座城市的独特魅力和文化。在这热闹非凡的盛宴里，带着圆月与人们对团圆的美好祝福，中秋如约而至。本次对流层影视与安戈力联手，一同打造了本次逐帧&MG动画具有浓厚国风氛围的主题大片。让我们一同全心投入到这场盛宴中吧~

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2. STORYBOARD

Mid-autumn Festival, Full Moon Round, blessing full. In this beautiful festival, we not only feel the warmth of family, but also feel the passion of the Asian Games. Our Rabbit Hero carries the heavy moon to this moment, also carries his sincere blessing. Let’s cheer for the athletes and celebrate the beautiful mid-autumn Festival!

中秋佳节，月圆人圆，祝福满满。在这个美好的节日里，我们不仅感受到了亲情的温暖，也感受到了亚运的激情。我们的兔子主角背着沉甸甸的月亮来到此刻，也承载他真挚的祝福。让我们为运动健儿加油，也为这美好的中秋佳节举杯共庆！

As the leading mobile payment platform in China, Alipay has been committed to providing convenient payment services for the majority of users. During the 2023 of the Hangzhou Asian Games, Alipay once again upgraded its support for cross-border payments, providing more payment options and facilities for visitors to the games. Through Alipay cross-border payment services, users can easily complete a variety of required operations, enjoy a more secure, efficient and convenient cross-border payment experience. At the same time, Alipay also covers a number of overseas wallets, including international card organizations, covering Southeast Asia and East Asia many consumers, to provide users with a wide range of payment methods and more consumer choices. Whether at the Hangzhou Asian Games or in other cross-border scenarios, Alipay will strive to create a more convenient and secure payment experience for users to provide better payment services.

支付宝作为国内领先的移动支付平台，一直致力于为广大用户提供便捷的支付服务。在2023年杭州亚运会期间，支付宝再次升级支持跨境支付，为广大来访亚运会的人们提供了更多的支付选择和便利。通过支付宝跨境支付服务，用户可以轻松完成各种所需的操作，享受到更加安全、高效、便捷的跨境支付体验。同时，支付宝还覆盖了包括国际卡组织在内的多个境外钱包，覆盖了东南亚和东亚众多消费者，为广大用户提供多元化的支付方式和更多的消费选择。无论是在杭州亚运会现场，还是其他跨境场景下，支付宝都将致力于为用户打造更加便捷、安全的支付体验，为用户提供更好的支付服务。

3. CHARACTER SETTING

The hero of this story is still our brave and full of exploration of the spirit of the rabbit. He was carrying a blue bag, with a slender cinnamon twig, all the way with the moon and blessings to rush to the ground.

The spirit of sports and the hope of reunion converge at this moment, love and unyielding athletes to forge ahead. Let’s celebrate the mid-autumn Festival and the Asian Games together~

本次故事的主人翁依旧是我们勇敢且充满探索精神的小兔子。他背着蓝色的行囊，带着纤细的桂枝，一路背着月亮与祝福奔来。

运动精神与团圆的期盼于此刻汇聚融合，热爱与不屈让运动员们砥砺前行。让我们一同为中秋、为亚运，同庆同乐吧~

4. CAMERA VOICE DESIGN

The story begins with the rabbit coming here with a bulging bag. The moon rises to the sky from the open bag. The blessings emerge one by one along with the moonlight.

故事从兔子带着鼓鼓的行囊来到这处开始，月亮从打开的行囊中上升至天空，祝福语随着洒下的月光一一浮现。

Character line draft and color display contrast effect
角色线稿与上色展示对比效果

The water murmurs and the clouds are Misty. Light music sounded, with a strong atmosphere of the picture in front of us slowly.

水流潺潺，云雾渺渺。轻扬的音乐响起，具有浓厚国风氛围的画面在我们面前徐徐展开。

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SPLIT MIRROR /分镜
DUI LIU CENG
—CONCEPTION   /元素设计
  SE LEI SI
—ORIGINAL PAINTER/原画师
    SE LEI SI/XINGJIA HOU A YA/YI BIN
—MIDDLE PICTURE   /中间画
   ZEQI MA
—SCENE TEACHER /场景师
  SE LEI SI/XINGJIA HOU/A YA/YI BIN
—COLOR SETTING /色定
  SE LEI SI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
XIAO LIN/ZUO SHAN
—ANIMATOR /动画师
    MINHUI ZHOU/ZHAN CHENG
—SPECIAL EFFECT /特效师
  MINHUI ZHOU/ZHAN CHENG
—CHECKER    /动检师
  MINHUI ZHOU/ZHAN CHENG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.