《yeedi-k10扫拖机器人》MG动画—安戈力文化

—Client / 客户
深圳瑞科时尚电子有限公司
—Project name & type/项目名称&类型
yeedi k10-产品宣传动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年12月20日
—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

Yeedi is a cutting-edge brand of kevos robot Co., Ltd. and Shenzhen Ruike fashion Electronics Co., Ltd. is a wholly-owned subsidiary of kevos. Yeedi realizes the whole link of R & D, design and manufacturing. With leading technology, mature manufacturing line and complete sales and after-sales service network. Yeedi encourages young people to spend their time and energy on their “love”, hoping to reconstruct the relationship between contemporary wave youth and cumbersome daily housework by providing really easy-to-use, easy-to-use and affordable floor sweeping robots, and constantly explore more relaxed and interesting light intelligent ways of life.

yeedi是科沃斯机器人股份有限公司旗下新锐品牌，深圳瑞科时尚电子有限公司，为科沃斯全资子公司。yeedi实现了研发、设计、制造全链路打通。具备领先行业的技术、成熟的制造产线和完备的销售与售后服务网络。 yeedi鼓励年轻人把时间和精力花在自己的“热爱”上，希望通过提供真正好用、易用且可负担的扫地机器人，重构当代浪潮青年与繁琐日常家务的关系，不断探索更轻松、有趣的轻智能生活方式。

2. STORYBOARD

Yeedi one point K10 sweeping and dragging robot is a new intelligent sweeping and dragging robot launched by yeedi. It has the characteristics of ultra-thin and super dragging. We focus on personalized animation and incorporate brand endorsement, so as to introduce yeedi K10 and publicize yeed brand.

yeedi 一点k10 扫拖机器人是yeedi新推出的智能扫拖机器人，具有超薄、超会拖的特性，我们以个性化的动画为主切入，在其中又掺入品牌背书，从而实现对yeedi k10的介绍和yeed品牌的宣传。

A toaster pops up a biscuit. (metaphorical sweeping robot comes out of the base station) there is bread on a plate. Biscuits are continuously flash cut, from thick to thin.

一个面包机，弹出一块饼干。（拟喻扫地机器人从基站出来）一个盘子上装着面包。饼干不断的闪切，由厚变薄。

Biscuits become bean eaters, bypass all corners and eat all kinds of fruits. Two rotating gears, with burrs, rotate constantly.

饼干变成吃豆人，绕过各种角落，吃下各式水果。两个旋转齿轮，带着毛边，不断旋转。

Take on the previous picture, pass through the stacked circles and enter the deep sea. A jellyfish is constantly rotating and sinking (deep-sea pressure is high). There are two options in the picture, sweeping and dragging.

承接上个画面穿过层叠的圆，进入到深海。一只水母不断的旋转下沉（深海压力大）画面中有两个选项，扫和拖。

The two option icons are combined to become a rocket through the tunnel, and the inside of the tunnel becomes spotless.

两个选项icon合并到一起变成一个火箭穿过隧道，隧道内从星星点点变得一尘不染。

After the rocket flew into the sky, the picture appeared. The windmill is spinning fast.

火箭飞上天空后，画面出现天空。风车在快速旋转。

After rotation, it becomes a circle, and a box similar to the shape of the base station appears next to it. Keep stacking. And some blocks change color to simulate the pattern of sound waves. The box is combined into a large box with four options. Two sticker styles and two ears, continuous rotation. Final combination.

旋转后变成一个圆，旁边出现了和基站形状相似的方块。不断叠加。并有部分方块变色，模拟出声波的样式。方块组合成老虎机选项大方块，四个选项。两种贴纸样式和两个耳朵，不断的轮换。最后组合。

The combined kovos robot is framed and columns, and there are many technology UI interfaces next to it, with laboratory elements such as microscope. Mechanical gear, etc.

组合出的科沃斯机器人被框柱，旁边出现很多科技感ui界面，与实验室元素，如显微镜。机械齿轮等。

Finally, the yeedi logo screen appears on one of the UI interfaces and fades out.

最后其中一个ui界面出现yeedi logo 画面淡出结束。

3. PERSONALIZED DESIGN

Picture: after the windmill rotates rapidly, it becomes a circle, and a square similar to the shape of the base station appears next to it. Keep stacking. And some blocks change color to simulate the pattern of sound waves.

Copywriting: 2 built-in sound quality voice packs (milk dog juvenile voice / Chinese second animation voice)

画面：风车快速旋转后变成一个圆，旁边出现了和基站形状相似的方块。不断叠加。并有部分方块变色模拟出声波的样式。

文案：内置2款声优语音包（奶狗少年音/中二动漫音）

4. CAMERA VOICE DESIGN

The story pops up a biscuit from a toaster. (it is similar to the floor sweeping robot coming out of the base station). Then, the camera is transferred through the movement of biscuits to drive the picture switching, and the back part is led out to show the ultra-thin, ultra dragging and personalized characteristics of yeedi K10 robot.

故事从一个面包机，弹出一块饼干。（拟喻扫地机器人从基站出来），随后通过饼干的移动来转移镜头带动画面切换，引出后面的部分来表现yeedi k10机器人超薄、超会拖以及个性化的特征。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
SHENG QIAN RUILIMEIRONG
—SPLIT MIRROR /分镜
  SHENG QIAN CHEN GU
—CONCEPTION   /元素设计
MINGYU LI
—ORIGINAL PAINTER /原画师
   MINGYU LI
—SCENE TEACHER   /场景师
  MINGYU LI XUAN LV
—COLOR SETTING /色定
  MINGYU LI
—DIRECTOR    /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
  m
—EDITING   /剪辑
  m
—SYNTHESIS /合成
m
—SOUND&MIX /音效
    FENG CAO
—MUSIC   /音乐
  LIJUAN ZHUANG
—VOICE     /配音
   SOUND CREATION CULTURE

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。