《移动云拜年》MG动画-安戈力文化
—Client / 客户
福建省广集团
—Project name & type/项目名称&类型
移动云拜年MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年2月9日
—Production cycle / 制作周期
10days
1. BACKGROUND PROJECT
China Mobile is actively building a 9 one platform to empower 5G + cloud + AI applications in our lives in thousands of industries.
中国移动积极构建9 one平台，将5G+云+AI应用赋能于我们生活中的千行百业。
Affected by the epidemic, for safety precautions, online New Year greetings with clouds have become a new craze!Network cloud technology makes the house not lonely!
受疫情影响，为安全防范，线上云拜年成为新热潮！网络云技术，让宅家不孤单！
2. STORYBOARD
Following the high-speed rail into the city, we walked into thousands of households. Mobile Cloud Superman takes us to witness our cloud life. Easy to work with cloud desktops, cloud games at home and home, cloud video lets miss you thousands of miles away.
跟随高铁驶入城市，我们走进千家万户里。移动云小超人带我们见证我们的云生活。轻松办公云桌面，宅家一起云游戏，云视频让思念传递其千里。
3. CHARACTER SETTING
Mobile Cloud Little Superman is wearing a small cloak and carrying a small lantern is in line with the Chinese New Year’s setting. The blue and white color is the VI color of the mobile cloud.
移动云小超人穿着小斗篷，拎着小灯笼是符合过年的设定，蓝白色调是属于移动云的VI色。
According to the different scenes, the protagonists in the three scenes are designed, either playful, warm and happy, or rigorous and serious. Each character is different but has a unified style of painting.
根据场景不同，设计了三个场景下的主人公，或游戏嬉闹，或温暖幸福，或严谨认真，每一个人物都各不相同却都有着统一的画风。
4. CAMERA VOICE DESIGN
Since the mobile cloud technology, you can easily work at home, with a laptop and a cup of tea, you can sit and work all day without getting tired! Even if the relatives are thousands of miles apart, a video call will let the thoughts pass through the thousands of mountains and rivers to the side! With mobile cloud technology, you can play games and connect with friends at home, and let’s have a battle in the game world! With mobile cloud technology, the colors of life become richer!
自从有了移动云技术，在家也能轻松办公了，一台笔记本，一杯茶，一坐一天工作不累！即使亲人相隔千里，一个视屏通话，就让思念跨越千山万水，传递到身边！有了移动云技术，在家也能游戏跟好友连线，一起来一场游戏世界的战斗！有了移动云技术，生活的色彩变得更加丰富！
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
The mascot wearing a small cloak moves flexibly between cities, our mobile cloud era is coming!
穿着小斗篷的吉祥物，灵活地在城市间穿梭，我们的移动云时代，来临！
The line drawing shows the effect separately
线稿图单独展示效果
Comparison of line draft and scene display
线稿与场景展示对比效果
5. SPECIAL EFFECTS
6. SPECIAL EFFECTS
7. ON SITE
8. HD WALLPAPERS
—SCRIPTWRITER /编剧&策划
SHENG GUANG JI TUAN
—SPLIT MIRROR /分镜
SISSI—CONCEPTION /元素设计
KANGKANG
—COLOR SETTING /色定
YUAN LIU
—DIRECTOR /导演
YIN SHUIZHI
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
LIU YONG
—CHECKER /动检师
YIN SHUIZHI
—SYNTHESIS /合成
LIU YONG
—SOUND&MIX /音效/混录/录音
LIU YONG
—MUSIC /选曲
LIU YONG
9. UGLY INTRODUCTION
国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。
—电话/微信：
86 15060780280
—官方抖音/新片场/站酷：
安戈力
—电子邮件/ QQ：
523638547@qq.com
—官方网站：
www.xmugly.com
—培训/招聘/兼职/外协/联盟：
86 15060780280
来访地址 ：
总部: 湖里华昌路125号联发东南天地A202
华北：北京市朝阳区十里堡路1号171幢平房330号
