《有爱无痕》拼贴动画——安戈力文化


—Client /出品方
自然资源部宣教中心×阿里巴巴公益
—Project name & type/项目名称&类型
《有爱无痕》拼贴动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年4月17日
—Production cycle / 制作周期
15 days

 1. BACKGROUND PROJECT

April 22 marks the 53rd anniversary of the Earth Day, a celebration of the earth and the harmonious coexistence of man and nature. What is love without a trace? Let’s start with a video.

4月22日是第53个世界地球日,珍爱地球,人与自然和谐共生。什么是【有爱无痕】?先让我们来看一段视频。

 2. STORYBOARD 

Do you also want to drive even a short distance for convenience and ease. Actually, green travel. Not only do you get to see the sights, you get to exercise.

你是不是也是这样,为了方便和轻松,就算再短的距离也想开车。其实,绿色出行。不仅能看看风景,还能锻炼身体呢。

Is it true that you always want to eat everything you order, but you never finish it. In fact, a low-carbon Diet, also very beautiful.

你是不是也是这样,每到点餐什么都想吃,但每次最终都吃不完。其实,低碳饮食,也很美好。

Is that what you do when yoe everyone camping out, and you can’t wait to get yolf one. The beauty of camping comes from “Embracing nature”and from loving nature and then embracing it again.

你是不是也是这样,看到大家都外出露营,迫不及待自己也安排上一场。露营的美好来自于“拥抱自然”,也来自于爱护好自然后的再度拥抱。

Do you also, in order to follow the fashion, clothes buy more and more, the clothes in the cabinet update frequency is also faster and faster. In fact, clothing fashion, can also come from the old clothes to welcome the new, can also come from the creative transformation and re-collocation.

你是不是也是这样,为追随时尚,衣服越买越多,橱柜内的衣服更新频率也越来越快。其实,衣服的时尚,也可以来自于除旧衣迎新衣,也可以来自于创意改造和重新搭配。

According to the WWF’s guide to sustainable living, transport accounts for 15% of China’s energy consumption. By the end of 2016, China had 290 million motor vehicles. At the same time, China sold 507,000 new energy vehicles, at that time, China’s new energy vehicle production and sales volume has been the world’s first two years. China produces about 20 million tons of waste textiles in the production and consumption links each year, with a recycling rate of less than 14 percent. If all of China’s waste textiles are recycled, we can provide 12 million tons of chemical fiber and 6 million tons of natural fiber per year, reduce carbon dioxide emissions by 80 million tons. The world wastes 130,000 tons of food each year, generating a carbon footprint equivalent to 3.3 billion tons and 6 million tons of natural fiber per year. Reduce carbon dioxide emissions by 80 million tons.

据《WWF可持续生活指南》数据,我国交通运输能耗占15%。截止2016年底,全国机动车保有量达2.9亿辆。同一时间,中国销售新能源汽车50.7万辆,在当时,我国新能源汽车产销量已经两年位居世界第一。中国每年在生产和消费环节产生2000万吨左右废旧纺织品,再利用率不到14%;如果我国废旧纺织品全部得到回收利用,每年可提供化学纤维1200万吨、天然纤维600万吨,减少二氧化碳排放8000万吨。全世界每年浪费食物13万吨,每年食物浪费产生的碳足迹相当于33亿吨、天然纤维600万吨。减少二氧化碳排放8000万吨。

 3. CHARACTER SETTING

With the image of peas as the main character throughout the video. By deconstructing and reconstructing the art of splicing fragments, this paper presents several low-carbon life scenes of “+ 1 kind of green behavior,-1 natural injury”, and expounds the theme of “Love Without Trace”.

以爱豆的形象作为主人公贯穿视频。通过解构、重塑的碎片拼接艺术,展现“+1种绿色行为,-1次自然伤害”的多个低碳生活场景,阐述“有爱无痕”的活动主题。

  4. CAMERA VOICE DESIGN 


A sheet of paper rolls out from left to right into the shot, with a qion from Eddo in the middle leading up to the subject. After the introduction of the theme, the picture was torn out and a row of words appeared. A car drove along the route from the top left, and there was a lot of exhaust in the back. The place where the car passed became a black-and-white picture.

一张纸卷从左到右摊开进入镜头,中间出现由爱豆提出的一个问题引入主题。引入主题后,画面被撕掉,出现一排字。一辆轿车从左上方随着路线开,后面有很大的尾气,车开过的地方变成黑白画面。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

A car from the top left to follow the route, behind a lot of exhaust, driving past the place into a black and white screen.

一辆轿车从左上方随着路线开,后面有很大的尾气,车开过的地方变成黑白画面。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

 5. SPECIAL EFFECTS 

 6. SPECIAL EFFECTS

 7. ON SITE 

 8. HD WALLPAPERS

—SCRIPTWRITER           /编剧&策划
   XUELING WU
—SPLIT MIRROR            /分镜
   XIAOLIN ZHAO
—CONCEPTION       /元素设计
   JINGJING LIN
—ORIGINAL PAINTER  /原画师
   JINGJING LIN / XUAN LV    XIAO YUAN / JIA LING
—MIDDLE PICTURE   /中间画
   JINGJING LIN / XUAN LV    XIAO YUAN / JIA LING
—SCENE TEACHER        /场景师
     JINGJING LIN / XUAN LV    XIAO YUAN / JIA LING
—COLOR SETTING        /色定
       JINGJING LIN / XUAN LV    XIAO YUAN / JIA LING
—PRODUCTION             /制片
   XIAOLIN ZHAO
—ANIMATOR                 /动画师
   JIAXU WANG / JIAXI LIANG
—SPECIAL EFFECT        /特效师
   JIAXU WANG / JIAXI LIANG
—CHECKER                   /动检师
   JIAXU WANG
—EDITING                     /剪辑
   JIAXU WANG
—SYNTHESIS                /合成
   JIAXU WANG
—SOUND&MIX              /音效/混录/录音
   JIAXU WANG
—VOICE ACTOR            /配音演员
   PEIYIN A ZU

 

 9. UGLY INTRODUCTION

国内很丑的一家公司,拥有独立IP安戈力(UGLY)形象,在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY(丑的含义),公司Slogan“丑从未如此艺术”,展现安戈力作为艺术创作理念及核心,安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,2014年成立至今服务600多个项目准时交付率高达92.6%,每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今,影响力已经由厦门快速跨向北上广等城市,足迹也渐渐遍布世界各个角落。现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号。

如果您想委托新作品、查看案例作品集,或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目,或者兼职第二份工作加入我们创作,请告诉我们——我们很乐意听取您的意见。

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