《优诺自有牧场》实拍结合动画—安戈力文化

—Client / 出品方
优诺品牌
—Project name & type/项目名称&类型
优诺自有牧场拼贴动画宣传
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年12月24日
—Production cycle / 制作周期
30days

1. BACKGROUND PROJECT

Yunuo is a French dairy brand and a yogurt brand of general mills. Yunuo is the second largest yogurt manufacturer in the world and has sales in more than 50 countries and regions. Yunuo brand was founded by sodiaal, the largest milk Association in France, in 1965. Its products are made of raw milk after 11 hours of natural fermentation without adding any gelatin components. It entered China in 2015.

优诺是一个法国乳制品品牌，是通用磨坊旗下酸奶品牌。优诺是全球第二大酸奶制造商，在50多个国家和地区均有销售，优诺品牌于1965年由法国最大的牛奶协会索地雅（Sodiaal）创立，产品以生鲜奶经11小时自然发酵而成，且不添加任何明胶类成分，2015年进入中国。

2. STORYBOARD

Clove man popular science + Mg collage animation shows the situation of Yunuo ranch, reflecting the health, environmental protection and safety of Yunuo ranch. The pasture is the starting point of all milk. The environment of the pasture and the explanation of experts / staff are taken as the starting point to show the advantages and disadvantages of milk quality.丁香漫科普+MG拼贴动画的表现形式来展现优诺牧场的场景，体现了优诺牧场的卫生、环保和安全。牧场是所有牛奶的起点，利用牧场的良好环境和专家/工作人员讲解展现牛奶奶质的优劣。

At the beginning of the film, there is a clove man popular science logo. Next to the logo, there is a cow eating grass (real cow shooting, matting and typesetting, dynamic frame drawing) screen subtitle [who will define a cup of high-quality milk].

片头出现丁香漫科普标识，标识边上有一只奶牛在吃草(实拍奶牛，抠图排版，动态抽帧）画面字幕【谁来定义一杯高品质牛奶】。

After moving to the right, the upper camera cow becomes in the lower left corner. In the middle of the screen is a screen, playing 1 large view of the cowshed, cutting 2 close-up views of the cow’s face and the calf drinking milk.

右移后上镜奶牛变成在左下角，画面中间是一个屏幕，播放1牛棚大景，切2奶牛面部近景和小牛喝奶。

Capture several shots of calves drinking milk. After matting, the layout is in the middle of the picture, and the elements such as raw milk and forage in the container appear above.

捕捉牛犊的喝奶几个镜头，抠图后排版在画面中间，上方出现容器装着的生牛乳，草料等元素。

Draw a map and mark Yunuo’s own pasture with a star on the map, with the coordinates of 37 ° 08’04 ” n 116 ° 39’36 ” e (Dezhou Victoria agriculture and animal husbandry Co., Ltd.).

绘制地图，并在地图上用一个星星标识出优诺自有牧场，标出坐标 37°08’04”N 116°39’36”E（德州市维多利亚农牧有限公司）。

3. TONE REFERENCE

Main tone: high brightness, high contrast.

主色调：高明度，高对比度。

Close up: highlight key points and avoid sundries

特写：突出重点、规避杂物。

4. CAMERA VOICE DESIGN

At the beginning of the animated film, there is a clove man popular science logo. Beside the logo, there is a cow eating grass. In the form of real shooting material + collage, it starts from the lens of a cow eating grass, and then inserts expert explanations, pasture commentators and brand representative commentators to show the good environment of the pasture and the hygiene and high quality of Yunuo milk.

动画片头出现丁香漫科普标识，标识边上有一只奶牛在吃草，以实拍素材+拼贴的表现形式，从一只奶牛吃草为主镜头切入，又插入专家讲解、牧场解说人介绍和品牌代表解说人讲解，展现牧场的良好环境和优诺奶质的卫生与高品质。

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  DINGXIANG YISHENG
—SPLIT MIRROR /分镜
NAI AN
—SCOUTING /勘景
  LNAPING YIN
—ORIGINAL PAINTER  /原画师
    MINGYU LI XIAOYANG
—SCENE TEACHER /场景师
  MINGYU LI XIAOYANG
—COLOR SETTING /色定
  MINGYU LI XIAOYANG
—DIRECTOR /导演
  HAIQUAN LU
—PRODUCTION /制片
  LIJUAN ZHUANG YAOZHOU YU
—ANIMATOR /动画师
    JIAXU WANG
—EDITING /剪辑
  JIAXU WANG
—SYNTHESIS /合成
  JIAXU WANG
—SOUND&MIX    /音效/混录/录音
    JIAXU WANG
—MUSIC     /选曲
  JIAXU WANG
—VOICE ACTOR /配音演员
  DAYYINPEIYIN MIAOYINGPEIYIN

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。