《余额宝年年有余》MG动画——安戈力文化

—Client / 客户
北京马克笑逸
—Project name & type/项目名称&类型
年年有余
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年1月9日
—Production cycle / 制作周期
10 days

1. BACKGROUND PROJECT

The birth of yu’e Bao in 2013 is generally believed to have created the first year of Chinese Internet financial management. At the same time, yu’e Bao has become the most typical representative of Inclusive Finance. One year after its launch, it not only germinated the financial awareness of tens of millions of people who had never been in contact with financial management, but also activated the technology and innovation of the financial industry and promoted the process of market interest rate. Yang Chi, researcher of the Development Research Department of Huaxia Bank, said that the emergence of yu’e Bao, on the one hand, meets the growing asset allocation needs of residents and is a good supplement to the existing investment products. It not only improves the financial income, reduces the financial threshold, but also awakens the public’s financial awareness.

2013年余额宝的横空出世，被普遍认为开创了国人互联网理财元年，同时余额宝已经成为普惠金融最典型的代表。上线一年后，它不仅让数以千万从来没接触过理财的人萌发了理财意识，同时激活了金融行业的技术与创新，并推动了市场利率化的进程。华夏银行发展研究部研究员杨驰表示，余额宝的出现，一方面满足了居民日益增长的资产配置需求，对现有的投资产品是一个很好的补充，不仅提高了理财收益，降低了理财门槛，更唤醒了公众的理财意识。

Before the upcoming Spring Festival in the year of the tiger, yu’e Bao launched more than New Year activities every year, and yu’e Bao prepared 20 50 electric cars. As long as the users participating in the lottery will have the opportunity to take one of the 20 Wuling cars home.

在即将来到的虎年春节前，余额宝推出年年有余新年活动，余额宝准备了二十辆五菱电动轿车。只要是参与活动抽奖的用户，就有机会将二十辆五菱小汽车的其中一辆带回家。

2. STORYBOARD

This time, the animation introduced the content of the spare activities every year in the form of children’s songs. Twenty cars lined up and drove into the square. The little girl asked, who are the owners of these cars? Subsequently, 20 cars were distributed all over the country. As long as they participated in the yu’e Bao activity, small partners all over the country had the opportunity to take the cars home.

这一次的动画用儿歌的方式介绍了年年有余活动的内容，二十辆小汽车排成队开进广场内，小女孩问道，这些汽车的主人都是谁？随后，二十辆汽车分布至国内的五湖四海，只要参与本次的余额宝活动，全国各地的小伙伴都有机会将小汽车带回家。

At the beginning, led by the little fish who symbolized surplus every year, 50 cars jumped up and down into a square for the general meeting. Then turn to the perspective of overlooking, and the car surrounds the whole circular square. Four or five Wuling cars are stacked together like Luohan and become the shape of a question mark. Corresponding to the question of girls in background music: who are their masters? The answer is that their directors are all over the world, and the picture becomes a map of China. Wuling cars are distributed everywhere on the map, which shows that as long as they participate in the lucky draw, people from both Tiannan and Haibei have the opportunity to get Wuling cars. At the end, I called on my friends to take the car home quickly.

开场一辆辆五菱小汽车在象征着年年有余的小鱼的带领下，一上一下跳着进入了一个广场开大会。随后转入俯瞰的视角，小汽车将整个圆形的广场包围。四五辆五菱小汽车叠罗汉一样叠在一起，变成一个问号的形状。对应着背景音乐中小女孩的发问：他们的主人都是谁？答案是他们的主任遍布五湖四海，画面变成一张中国地图，五菱小汽车在地图四处分布着，说明只要参与了抽奖，无论是天南还是海北的人都有机会得到五菱汽车。结尾呼吁小伙伴们快把小汽车带回家。

3. CHARACTER SETTING

The painter designed the model of Wuling car. The shape of this car is similar to the smart produced by Mercedes Benz. It has only two seats, but it is small and light, which is very convenient for parking.

画师设计了五菱小轿车的模型，这种轿车外形酷似奔驰公司生产的smart，只有双人座位，但是小巧轻便，非常方便停车。

4. CAMERA VOICE DESIGN

The story begins with Wuling car following Xiaoyu into the square. The painter designed a background style that is very consistent with the children’s songs. The overall animation is full of festive and happy flavor. The lyrics of the children’s songs are catchy and brainwashing. The picture is simple but not simple. The content and} theme can be clearly conveyed to the audience in just a few tens of seconds

故事从五菱小汽车跟随小鱼进入广场开始，画师设计了非常契合儿歌的背景风格，整体动画充满了喜庆，欢乐的年味，儿歌的歌词朗朗上口，非常洗脑。画面简洁而不简单，短短的几十秒的画面就能清楚地将内容和主题传达给观众。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Storyboard display

分镜展示

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  BEIJINGMAKEXIAOYI
—SPLIT MIRROR /分镜
  WELDON ZHA
—SCOUTING /勘景
  LNAPING YIN
—CONCEPTION    /元素设计
  HONG HE
—ORIGINAL PAINTER /原画师
    YIBING LIN
—MIDDLE PICTURE     /中间画
    XIAOLI WANG
—SCENE TEACHER    /场景师
SHUHENG GUAN
—COLOR SETTING /色定
  TONG YU
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    SHUHENG GUAN
—SPECIAL EFFECT /特效师
  M PENG WANG
—CHECKER    /动检师
  WEIDONG ZHA M
—EDITING /剪辑
  YAOZHOU YU
—SYNTHESIS /合成
  ZHEYU LIN
—SOUND&MIX    /音效/混录/录音
    DACHUI WANG
—MUSIC     /选曲
  HAIQUAN LU
—VOICE ACTOR /配音演员
  DAYYINPEIYIN MIAOYINGPEIYIN

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。