《涨乐通》三维结合MG动画——安戈力文化

—Client / 出品方
华泰证券
—Project name & type/项目名称&类型
《涨乐通》三维结合MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2023年12月8日
—Production cycle / 制作周期
38 days

1. BACKGROUND PROJECT

Shangle Tong is a financial and wealth management application developed by Shanghai Tongqian Investment Co., Ltd. It provides real-time A-share live streaming and financial news, global stock index and stock market information, allowing users to strategize in the stock market. Animation is used on the event homepage to inspire users to resonate with wealth for the first time and to deepen their interest in understanding the content related to the event. Focus on looking forward to every first time the client has on the Changle platform, with an animation duration of 1 minute. The animation is rich in information but also clear, with a soothing rhythm. Each shot is interlocked, showcasing various important functional points in the app.

涨乐通是一款金融理财应用，由上海通乾投资股份有限公司全力打造。它提供即时A股直播和财经快讯，全球股指与股市资讯让用户在股海当中运筹帷幄。动画用于活动首页，用于激发用户对于财富第一次的共鸣以及对活动相关内容进行深度了解的兴趣。重点展望客户在涨乐端的每个第一次，动画时长1分钟，信息量丰富的同时也不失明朗，节奏舒缓，每个镜头环环相扣，展示了app中的各个重要功能点。

2. STORYBOARD

The main plot of the animation revolves around “every first time in life”, leading to the protagonist’s “first investment”. In terms of color tone, we chose a bright and lively atmosphere, and designed smooth element connections in each transition.

Life is like a universe, and every first encounter is like a dazzling and precious planet. By reviewing various first-time experiences and taking the form of planet shuttle, we connect the platform’s unique features such as the functions of Changle products, trading tools, and investment advisory services, achieving a panoramic display of the Changle Wealth Tong APP.

动画主线围绕着“人生的每个第一次”展开，引出主人公的“第一次投资”。画面色调上，我们选择了明亮活泼的氛围感，并在每个转场上都设计了流畅的元素衔接。人生如同一个宇宙，每个第一次便犹如一颗绚丽夺目的星球，耀眼又珍贵。通过各种第一次经历的回顾，以星球穿梭的形式，串联涨乐产品功能、交易工具、投顾服务等平台特色功能，实现对涨乐财富通APP的全景展示。

3. CHARACTER SETTING

The protagonist of our story is a brave and curious boy who always bravely explores various firsts in life. The anxiety of leaving family for the first time in school, the anxiety of confessing for the first time, and the confusion of working for the first time These first achievements were all achieved through the hard work and struggle of the protagonist. This time, the protagonist opened up Shengle Tong, taking a brave first step on his investment journey.The blue hoodie, full of vitality, determination, and courage, these treasures accompanied him. This curiosity and bravery towards the unknown also drive us to constantly obtain new and dreamy beautiful firsts.

我们故事的主人翁是一位充满勇气和好奇心的男生，他总是勇敢地去探索各种人生中的第一次。第一次入学时离开家人的不安，第一次告白时的忐忑，第一次工作时的迷茫…这些第一次都在主人翁的努力奋斗下获得了令人欣喜的成果。这一次，主人翁打开了涨乐通，开启了他的投资之路勇敢的第一步。蓝色的卫衣，神采奕奕，坚定和勇敢这些宝藏陪伴着他。这份对未知的好奇心与勇敢，同样催使着我们不断获得一个个新奇又梦幻美丽的第一次。

4. CAMERA VOICE DESIGN

The protagonist recalls every first time in the past, and after opening the software to open an account, he received a new employee voucher with a review letter of investment experience attached. Reviewing investors’ first experiences with opening accounts at Shangle, new account opening, financial investment, trying different financial products, stock investment, exploring platform content ecology, encountering investment fluctuations, and personalized investment diagnosis by investment advisors along a timeline, the above product functions will be summarized in a symbolic form and included in the “Shangle backpack” to accompany investors on a new investment journey.

主人翁回忆过往的每个第一次，打开软件开户后收到了新人劵，内附投资经历回顾信件。按时间线回顾投资者在涨乐开户-新开户理财投资-尝试不同理财产品-股票投资-探索平台内容生态-投资遭遇波动-投顾个性化投资诊断的初次经历，最终将以上产品功能以符号化的形式汇总纳入“涨乐背包”，陪伴投资者开启投资新旅程。

Character line draft and color display contrast effect
角色线稿与上色展示对比效果

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
XIAOLIN ZHAO
—STORYBOARD /分镜
ZEQI MA/LEGUAN CHEN/QISHAN HU
—CONCEPTION    /元素设计
WEIWEI WANG ZHIBIAO WU
—ORIGINALPAINTER /原画师
   SHAOXU YU
—SCENE TEACHER /场景师
HAN YUE/YITONG HU/HUANG NAN
—COLOR SETTING /色定
ZEQI MA
—PRODUCTION       /制片
XIAOLIN ZHAO/QISHAN HU
—ANIMATOR     /动画师
   HE HONG/WENFENG CHEN/YUROU CHEN
—SPECIAL EFFECT   /特效师
HE HONG
—CHECKER /动检师
MA LIN
—EDITING    /剪辑
WENFENG CHEN
—SYNTHESIS    /合成
WENFENG CHEN
—SOUND&MIX    /音效/混录/录音
   SUN JIAN
—MUSIC     /选曲
SUN JIAN
—VOICE ACTOR /配音演员
ZHONG CHENG JIA YIN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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