《职场先进生》MG动画——安戈力文化

—Client / 出品方
央视一套×央视新闻×飞书×猎聘
—Project name & type/项目名称&类型
《职场先进生》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年03月15日
—Production cycle / 制作周期
2days

1. BACKGROUND PROJECT

Nowadays, one of the major pressures for professionals is promotion. Employees are gradually unable to maintain their ambitions, negative emotions are gradually revealed, and inertia is addictive. So how to become a qualified advanced student in the workplace? Let’s take a look at UGLY’sMotion Graphic Animation.

现如今，职场人士的其中一大压力就是晋升，职员渐渐地无法保持自己的雄心壮志，负面情绪逐渐显露，惰性成瘾，那么如何成为一名合格的职场先进生呢？让我们跟随UGLY的MG动画来看看吧~

2. STORYBOARD

The most basic level of the workplace advanced team is the workplace advanced student, which, as its name implies, means that employees eventually become excellent employees through their unremitting efforts, and then form an advanced team to create value and profit for the company.

职场先进团队的最基层就是职场先进生，那职场先进生顾名思义就是职员们通过自己的不懈努力最终成为优秀员工，再将他们组成一支先进团队为公司创造价值和盈利。

Only 28 seconds of animation will take you to explore the workplace, how to slowly reach the top of the workplace, to become an advanced student. The animation uses detailed elements, such as rockets rushing forward and characters flying forward sitting on letters, pointing to their final direction as five characters.

仅28秒的动画带你探索职场，如何慢慢的冲上职场顶峰，成为职场先进生。

The animation uses detailed elements, such as rockets rushing forward and characters flying forward sitting on letters, pointing to their final direction as five characters.

全片动画运用细节元素，例如，火箭往前冲和人物坐在信上往前飞，将他们最终的方向指为职场先进生五个大字。

3. TONE REFERENCE

This animation chooses relatively lively color matching as the main color, the overall feeling is very positive, showing the momentum of the staff in the workplace, fighting for their own future action.

此动画选用较为活泼的配色来做主色，整体给人的感觉是非常积极向上的，展现职员们在职场的那股冲劲，为自己的未来而拼搏的行动。

The rocket constantly rushed to the workplace advanced students five characters, characters sit on the letter flying forward, the OFFER pointing mark is also aligned with the characters. Color collocation is relatively young and lively.

火箭不断的冲向职场先进生五个大字，人物坐在信件上面往前飞翔，OFFER的指向标也是对准大字。色彩搭配较为年轻活泼。

4. SPECIAL EFFECTS

5. ON SITE

6. HD WALLPAPERS

—PRODUCTION /制片
XIAOLIN ZHAO

—ANIMATOR /动画师
JIAXU WANG

—SPECIAL EFFECT /特效师
JIAXU WANG

—CHECKER /动检师
M

7. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。