《纸雕UGLY》MG动画——安戈力文化

—Client / 出品方
安戈力

—Project name & type/项目名称&类型
安戈力IPMG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年02月10日

—Production cycle / 制作周期
40 days

1. BACKGROUND PROJECT

Ina the ancient starry sky,there is a terrifying star field .Scientists continue to explore and vaguely discover that there is an ugly life active in this star field.They are named “”Angeli”. Before long, “Angoli” gradually spread in the sky. Fermented in the society, it became a cultural symbol and spread among the masses. The original blurred image gradually took a clear look in the artificial cultural creations……↓↓↓

亘古星空中，有一片恐怖的星域，科学家不断探索隐约发现这片星域中有一种丑陋的生命活跃其中，它们被命名为“”安戈力”。不多久，“安戈力”渐渐在社会中发酵，成为一枚文化符号在群众间传播，原本模糊的形象在一次次人为文化创作中逐渐有了个清晰模样……↓↓↓

2. STORYBOARD

Paper sculpture is an ancient art form. With the continuous artistic innovation of traditional paper sculptures by various ethnic groups in the East and the West, various schools have gradually developed. Three-dimensional paper sculpture is a relatively new and popular element, which uses light and shadow and layered carving to give the picture a layered and three-dimensional effect.

纸雕是一项古老的艺术形式，随着东西方各民族在传统纸雕上不断地艺术创新，逐渐发展出各式流派。立体纸雕是其中较新颖、流行的元素，利用光影与层层雕刻将画面赋予层次立体感。

Our designer observed that the progressive characteristics of three-dimensional paper carvings may be more compatible with the expression form of MG animation, so he tried to extract the picture style from the paper carving device in the form of digital painting, and put the image of UGLY on paper. Carved and shaped.

我们的设计师观察到立体纸雕层层递进的特点与MG动画的表现形式也许会有比较契合的地方，于是尝试数字绘画的形式从纸雕装置中提取画面风格，将UGLY的形象进行纸雕化塑造。

(The opening video does not need to be narrated, do some animation effects, and present the C&D logo) Before 1020, no one imagined that mobile phones could be used like computers 10-20. 10 years ago, it was also heaven to want to watch movies smoothly on mobile phones. Ye Tan 20-30 is now, the future of 5G can be expected, and this future has come 30-40 The real estate industry is also undergoing changes and iterations in the wave of informationization 40-50 As a part of this industry chain, we What we need to do is not to follow the trend, but to face the difficulties. 50-60 In the C&D real estate informatization, in addition to the control of science and technology,

ugly对人而言是糟心的形容词汇，但也是重要的哲学观念。许多年前的哲人在美学蓬勃发展时便开始辩证地思考“丑”这个概念，认为丑是美的对立面同时也正因此可以将二者视作一个整体。

在这个层面上思考下去，“丑”也许是“美”能够蓬勃发展的沃土也说不定。姑且猜想，不同文化环境下的人们自思想启蒙始便不自觉地在“丑”的土地上汲取着营养，随后美的概念逐渐生根发芽……安戈力汇聚着这样一群“丑人”。

3. CHARACTER SETTING

The short film adopts the style of paper carving to express the image and overall picture of Angoli IP, and the delicate light and shadow of paper carving add a bit of romance to the picture.

短片采用了纸雕风格表现安戈力IP的形象和整体画面，细腻的纸雕光影给画面增添了几分浪漫。

4. CAMERA VOICE DESIGN

The story begins with the lonely Angoli in the starry sky, who let go of the toy in his hand, and the toy rotates and unfolds like a kaleidoscope, gradually drawing us into the primitive and empty world of paper sculptures.

故事从星空中孤独的安戈力开始，它松开了手中的玩具，玩具像万花筒一般旋转着展开，逐渐将我们卷入那个原始空洞的纸雕世界。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
TUN/SHISAN
—SPLIT MIRROR /分镜
TUN
—CONCEPTION /元素设计
   YUN WANG
—ORIGINALPAINTER /原画师
   YUN WANG
—MIDDLEPICTURE /中间画
   YUN WANG
—SCENE TEACHER    /场景师
YUN WANG
—COLOR SETTING /色定
YUN WANG
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
TUN/SHISAN
—ANIMATOR /动画师
   MINGHUI ZHOU
—SPECIAL EFFECT /特效师
MINGHUI ZHOU
—CHECKER    /动检师
SHISAN/MINGHUI ZHOU
—EDITING /剪辑
MINGHUI ZHOU
—SYNTHESIS /合成
MINGHUI ZHOU
—SOUND&MIX    /音效/混录/录音
   MINGHUI ZHOU
—MUSIC     /选曲
  SHISAN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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