《致欧家居》MG动画——安戈力文化

—Client / 出品方
致欧家居
—Project name & type/项目名称&类型
《致欧家居》MG动画宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2023年3月10日
—Production cycle / 制作周期
20 days

1. BACKGROUND PROJECT

How to make home furnishing companies bigger and stronger? Starting from Germany, step by step to the world, bigger and stronger!

家居企业怎么做大做强？从德国起家，一步一步走向国际，做大做强！

What is the history of such a company? This time, Angol participated in the production of the corporate promotional video of Zhiou Home, and it is not easy to tell this story well during such a long journey from 2007 to 2023! Let’s take a look!

这样的一家公司有着什么样的历程呢？这次安戈力参与制作了致欧家居的企业宣传片，2007-2023这么长的旅途，要讲好这段故事可不容易！一起来看看吧！

2. STORYBOARD

In order to avoid too much overall plane of the picture, we technically use fake three-dimensional support to create a greater sense of space and raise the aura of the film! In terms of dubbing, the third-person narration, coupled with a large number of data citations, ensures that it is objective and accurate!

总体的设计上我们采用了更贴合企业风格的灰蓝色，确保成熟稳重的气息，为了避免太过画面整体平面，技术上使用了假三维来支持，塑造更大的空间感，将影片的气场拔高！配音方面，第三视角的讲述，加上大量的数据引用，保证客观又准确！

More than ten years ago, Song Chuan, who was studying in Germany, found it difficult to buy good and inexpensive household products, and he had a small dream to bring value-for-money household products to consumers around the world.

十几年前，在德国留学的宋川发现很难买到好而不贵的家居产品，他萌生了一个小梦想，希望能把物超所值的家居产品带给全球消费者。

In 2007, he sold more than 2,000 pieces of a practical drying rack overseas in a short period of time, and at the same time, he also found that the world of the Internet can bring products closer and closer to consumers. At this point, the dream officially set sail.

2007年，他将一款实用的晾衣架短短时间内在海外卖出2000余件，同时他也发现通过互联网的世界能让产品离消费者越来越近。至此，梦想正式启航。

In 2010, Zhiou Home Furnishing was officially established, and then settled in overseas e-commerce platforms, since then consumers around the world can directly purchase our high-quality products through the Internet.

2010年，致欧家居正式成立，随后入驻海外电商平台，从此全球消费者可以通过互联网直接购买到我们优质的产品。

In 2012, we established our first self-owned warehouse in Germany and created our first private label SONGMICS.

2012年，我们在德国建立第一个自有仓，并创立了第一个自有品牌SONGMICS。

In 2018, the style furniture brand VASAGLE and the pet home brand Feandrea were established one after another.

2018年，风格家具品牌VASAGLE和宠物家居品牌Feandrea相继成立。

The three brands began to work together to provide consumers around the world with a wide range of cost-effective and modern and fashionable home furnishing products, which are not only recognized and loved, but also won many awards.

三大品牌开始共同为全球消费者提供品类丰富，高性价比又现代时尚的家居产品，不仅倍受认可与喜爱，更屡获殊荣。

In 2021, the annual turnover of Zhiou has reached nearly 6 billion yuan, and in 2022, Zhiou has more than 1,000 employees worldwide, operates in 68 countries, and served more than 20 million families.

2021年，致欧年营业额已近60亿元人民币，2022年，致欧全球雇员超过千人，业务遍及68个国家，服务已超过2000万家庭。

Behind the success of the brand is the solid accumulation of Zhiou over the years.

品牌成功的背后，是致欧多年来坚实的积淀。

“Build a home, love a home” has been the mission of every European person. Behind every high-quality product is a commitment to building a happy family. Zhiou will always accompany every user attentively, create every ideal home, and create every beautiful life.

“打造家，热爱家”已是每个致欧人的使命。每件优质的产品背后，承载着对构筑幸福家庭的承诺。致欧会一直用心陪伴着每一位用户，打造每一个理想之家，创造每一份美好生活。

Through top design talents and global innovation platforms, we have created thousands of products covering all home scenarios, with hundreds of international patents and dozens of authoritative design awards.

通过顶尖的设计人才和全球化创新平台，我们打造出数千个涵盖家居全场景的产品，拥有数百项国际专利，斩获数十项设计权威大奖。

A global professional customer service team of nearly 100 people responds to the needs of consumers in a timely manner through multiple channels and languages.

近百人的全球专业客服团队，全天候多渠道多语种及时响应消费者的需求。

Dozens of software copyrights, through digital solutions to achieve the whole link of product-supply chain-marketing efficient collaboration.

数十项软件著作权，通过数字化方案实现产品-供应链-营销的全链路高效协同。

Through hundreds of suppliers and more than 10 self-owned warehouses all over the world, we deliver tens of millions of high-quality products to users every year.

通过遍布全球的数百家供应商和十余个自有仓，我们每年将数以千万计的优质产品送到用户手中。

What was a small dream is now gradually coming true.

当年的小梦想如今逐渐实现。

3. CHARACTER SETTING

The first principle of this design is simplicity, the dark subject in the open background, instead of using a large area of color blocks, more textures are added to the details, and different materials use different lighting effects, which seems simple but has a very strong sense of hierarchy.

这次设计的第一原则就是简洁，空旷背景下的深色主体，没有使用大面积的色块，而是在细节处加入了更多的纹理，不同材质使用不同的光效，看似简单实则层次感非常强。

4. CAMERA VOICE DESIGN

The narrative structure of this time is not too much design, and directly and linearly tells the history of Zhiou Home Furnishing from Germany, from a small idea at the beginning to a time out of control, and has grown into a customer-oriented international company.

本次的叙事结构没有过多设计，直接线性地讲述了致欧家居从德国发家的历史，从最开始的一个小小想法到后来一发不可收拾，发展壮大成为了一家客户至上的国际性公司。

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
SISSI
—STORYBOARD /分镜
RAN CHEN / XIN DUAN
—CONCEPTION    /元素设计
JINGJING LIN YAN ZHUNG PENG FEI XU
—ORIGINALPAINTER /原画师
   JINGJING LIN YAN ZHUNG / PENG FEI XU
—SCENE TEACHER /场景师
JINGJING LIN / YAN ZHUNG / PENG FEI XU
—COLOR SETTING /色定
JINGJING LIN
—DIRECTOR    /导演
SISSI
—PRODUCTION   /制片
PENGFEI YANG / SHI SAN
—ANIMATOR /动画师
   M / JIAXU WANG
—SPECIAL EFFECT   /特效师
M / JIAXU WANG
—CHECKER /动检师
SISSI / M
—EDITING    /剪辑
   M / JIAXU WANG
—SYNTHESIS    /合成
JIAXU WANG
—SOUND&MIX    /音效/混录/录音
   JIAN SUN
—MUSIC     /选曲
JIAN SUN
—VOICE ACTOR /配音演员
A

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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