《中国银河证券招聘》MG动画——安戈力文化

—Client / 出品方
中国银河证券

—Project name & type/项目名称&类型
银河证券招聘MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2022年6月1日

—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

Whenever the night comes, people’s thoughts always like to sail in the dark, as the stars in the sky stretch everywhere. When these stars gather together, it becomes the “Milky Way”.

每到夜晚来临，人们的思绪总是喜欢在黑夜里泛舟遨游，如同天上的繁星一样到处延伸。当这些星星聚集在一起的时候就会成为了“银河”。

But in the way of gathering to the “Milky Way”, some stars often lose their sense of direction and become confused about their future star path, so let UGLY take the “Milky Way” to you this time. This MG animation theme blockbuster. We devote ourselves to this “Milky Way” journey to guide an ideal star path for all the stars who want to join the “Milky Way”.

但在向“银河”聚集的途中，往往会有些星星失去了方向感，对于自己未来的星途产生迷茫，而这次就让UGLY带着“银河”一起来找你吧。本次MG动画主题大片。我们全心投入到这场“银河”之旅，为所有想加入”银河”的星星们指引一条理想星途。

2. STORYBOARD

The vastness of the universe has always been a major challenge for mankind, and people never give up hope in the face of this major challenge, just like the job seekers in today’s society, they are eager to “challenge” this society, hoping that they become a shining star in this society.

宇宙的浩瀚对于人类来说一直都是一项重大的挑战，而人们在面对这重大挑战的时候从来没有放弃过希望，就像当今社会的求职者们一样，他们渴望“挑战”这个社会，希望自己成为这个社会一颗闪耀的新星。

Our designers have found the commonality between them, so in this small screen designers have combined the two together, using cute shapes and brilliant colors, combined with the core elements – “stars” and ” Galaxy”, for you to raise the sail in the vastness of the “Milky Way”

我们的设计师们就是发现了他们之间的共性，所以在这小小的屏幕中设计师把两者结合在了一起，用可爱造型和灿烂的色彩，结合核心元素——“星星”和“银河”，为各位在浩瀚的“银河”中仰起船帆

Everyone comes into the world with a mission, to get out of a way that belongs to them, in order to stand on a higher starting point.

When the brilliant star track paves the ideal star path, will you be brave to run to pick the star journey, and set sail in the vast galaxy, China Galaxy Securities 2023 annual campus recruitment star shine set sail!

每个人都是带着使命来到世间，走出一条属于自己的路，才能站上更高的起点.

当灿烂星轨铺就理想星途，你是否会勇敢奔赴摘星之旅，在浩瀚银河中扬帆起航，中国银河证券2023年度校园招聘星耀启程。

16 departments, more than 40 positions, the positions you are interested in are here, investment banking, investment research, wealth management, financial technology, back office functions, many positions, you choose, here is the platform for financial service, here is the portal to the world, here is a broad space for development, here is the company is also home, to relieve your worries, to achieve a beautiful life, here. Waiting for you to become a shining star.

16个部门，40余个岗位，你感兴趣的职位就在这里，投资银行类、投资研究类、财富管理类、金融科技类、后台职能类，职位多多，由你选择,这里，是金融报国的平台,这里，是走向世界的门户,这里，有广阔的发展空间,这里，是公司也是家,为你解除后顾之忧，成就美满人生,这里，等你成为闪耀新星。

With a sincere heart, set foot on the road of finance, always bear the mission of serving the country, to help the rise of the great nation, join Galaxy, with dreams to light up the star, the future, all in Galaxy!

心怀赤诚初心,踏上金融之路,永担报国使命,助力大国崛起,加入银河,用梦想点亮星光,未来,尽在银河！

3. CHARACTER SETTING

The short film uses a cute illustrated noise style, the image of the main astronaut is corresponding to the reality of the job seekers, the astronaut in the short film, with the gorgeous colors and cosmic elements in the picture, to enhance the overall viewability of the short film, harmoniously the main idea of the ad out.

短片采用可爱的绘本噪点风，主体宇航员的形象就是对应着现实的求职者，宇航员在短片中的表现，配合画面中绚丽的颜色与宇宙元素，提升了短片整体的可观性，融洽的把广告主旨表现出来。

4. CAMERA VOICE DESIGN

The story starts with a star, then the astronaut enters using a telescope and discovers the Milky Way as a guide, and finally leads to the “China Galaxy Securities” with the same name as the Milky Way. All the elements that appear in the film are based on the vastness of the universe. We use our imagination to combine the galaxy, which is far away from us, with the journey of job hunting, which is closely related to us.

故事从一颗繁星开始，然后宇航员入场使用望远镜发现了银河为引导，最后引出与银河同名的“中国银河证券”。影片出现的所有元素都是基于浩瀚宇宙进行的再创作。我们运用想象，把离我们遥远的宇宙银河和与我们息息相关的求职之旅结合在一起。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  SISSI
—SPLIT MIRROR /分镜
  AZHENG
—SCOUTING /勘景
LNAPING YIN
—CONCEPTION /元素设计
  JINGJING LIN YAN ZHUANG
—ORIGINALPAINTER /原画师
    JINGJING LIN YAN ZHUANG
—MIDDLEPICTURE /中间画
    JINGJING LIN / YAN ZHUANG
—SCENE TEACHER    /场景师
  JINGJING LIN / YAN ZHUANG
—COLOR SETTING /色定
  JINGJING LIN / YAN ZHUANG
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  SISSI
—ANIMATOR /动画师
    M
—SPECIAL EFFECT /特效师
  M
—CHECKER    /动检师
  SISSI M
—EDITING /剪辑
  M
—SYNTHESIS /合成
  M
—SOUND&MIX    /音效/混录/录音
  DACHUI WANG
—MUSIC     /选曲
  DACHUI WANG
—VOICE ACTOR /配音演员
  A

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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